GroupM forecast: UK advertising to top £20bn, OOH ad spend “stable” (Advanced Television)
GroupM reports that Out-of-home advertising investment is stable, but its digital ‘software’ (automation, validation, optimisation) needs to catch-up with its impressive ‘hardware’ (digital screens) to fulfil its potential. Radio spot advertising remains strong with 5 per cent growth expected for 2018 and again for 2019. […]
Wed, Jun 20, 2018 at 4:27 PM