Raw Feed & Search

Digital billboard manufacturer Daktronics acquires new technology for interactive control (GlobeNewsWire)

Technology from AJT Systems is involved in more than 6,000 events every year from professional sports to high school sports and everything in between. This includes live productions at the highest levels of the broadcast business in the United States such as driving graphics for ESPN broadcasts and ESPN live productions for colleges and universities over ESPN3 and ESPN+. […]

globenewswire.com
Mon, Jun 25, 2018 at 5:41 PM

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Fast Food Restaurant OOH Campaigns Win Big at Cannes (OAAA)

Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. […]

specialreports.oaaa.org
Mon, Jun 25, 2018 at 10:28 AM

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ASK THE BOARD: Hand-Holding During Systems Integration

How much “hand-holding” do you have to have on your digital signage system, from “stock” software to fully automated integration to a third-party system? Where do you fit, and how much do you have to monitor? […]

digitalsignageconnection.com
Mon, Jun 25, 2018 at 7:59 AM

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Autonomous Cars —The Grim Reaper Of OOH, As The Internet Was The Executioner Of Newspaper (OOHToday)

When Autonomous Vehicles are in, Out of Home will be out - part 2. Autonomous vehicles scare the hell out of me. Not from a safety perspective. […]

oohtoday.com
Sun, Jun 24, 2018 at 11:58 PM

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Here’s why there’s so much takeover activity in Australia’s outdoor advertising market (Business Insider)

The outdoor ad sector is growing at a time when a lot of traditional advertising is declining, and now is in consolidation. It’s just hard to work out who will end up as the leading market player. APN Outdoor looks like it may be ahead of the rest. […]

businessinsider.com.au
Sun, Jun 24, 2018 at 6:23 PM

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Billboards celebrate indigenous women’s resilience in Canada

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aljazeera.com
Sun, Jun 24, 2018 at 6:04 PM

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What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

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inc.com
Sun, Jun 24, 2018 at 6:03 PM

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7 Fundamentals of Mobile Programmatic Advertising

Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive in. […]

martechadvisor.com
Sun, Jun 24, 2018 at 6:02 PM

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Best Digital Signage Software (peculiar digital signage software comparison site [Ed])

 […]

g2crowd.com
Sun, Jun 24, 2018 at 5:53 PM

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Macquarie readies oOh!media rights issue (Australian Financial Review)

oOh!media is placed in a trading halt and Macquarie Capital launch a $320 million equity raising, fully underwritten by the investment bank to help fund the purchase. Street Talk understands the deal will be structured as a 1-for-2.5 non-renounceable rights issue, with the offer price pegged at a 10 per cent discount to the theoretical ex-rights price. […]

afr.com
Sun, Jun 24, 2018 at 5:48 PM

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Tech disruption threatens the existence of OOH buying agencies (OOHToday)

His conclusion was very simple: “Buying services are no longer bringing value to the OOH Industry” (billboard owners). His solution, go direct to client. Here’s the part which makes you sit up in your chair, leaning in, making sure you heard that right: “do not recognize the Agency/Buying Service. […]

oohtoday.com
Sun, Jun 24, 2018 at 5:40 PM

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AdWeek: Arby’s Made the World’s Smallest and Largest OOH Ads to Announce That It Now Carries Coke Products

When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations. […]

adweek.com
Sun, Jun 24, 2018 at 5:39 PM

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How GDPR-triggered restrictions affect location data in the Geopath Insights Suite (Geopath)

As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. […]

blog.geopath.org
Sun, Jun 24, 2018 at 5:38 PM

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How brands use ads in subway promoting time-saving products (MediaVillage)

Brands are seeing huge success selling everyday goods and services that the traditional New Yorker can't get to in a normal week. In fact, companies like Target, Peapod and Seamless have found subway, bus and rail OOH to be a gamechanger for them. Target has recently run campaigns in the NYC subway that say "You take the train, we'll take the bags" as the tagline to free delivery services. […]

mediavillage.com
Sun, Jun 24, 2018 at 5:38 PM

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JCDecaux and APN Outdoor work on deal as oOh!media scoops up Adshel (Australian Financial Review)

The consolidation of Australia's out-of-home advertising sector is ramping up as French giant JCDecaux's move for APN Outdoor could come to a head and oOh!media swooped on Adshel for $570 million over the weekend. JCDecaux and APN Outdoor started engaging overnight on Friday, as revealed by The Australian Financial Review on Saturday morning. […]

afr.com
Sun, Jun 24, 2018 at 5:25 PM

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