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Mobile tech is changing the world, but traditional media are still vital

Mobile advertising is growing even faster than mobile media consumption, and is likely to overtake television advertising in scale within the next three years. However, this shift has implications for customer acquisition: mobile advertising is less effective at driving recall among people who are not yet customers than many traditional media, particularly television. […]

zenithmedia.com
Fri, Jul 20, 2018 at 4:46 PM

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Proof that out-of-home advertising delivers measurable results (Campaign)

Data firmly places OOH at the top of the pile as a medium that can deliver measurable business effects. Poster campaigns are 27% more likely to make large shifts in brand effects and 72% more likely to increase brand consideration2 . OOH super-users on average see a 26% increase in profits . […]

campaignlive.co.uk
Fri, Jul 20, 2018 at 4:27 PM

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Tips on out-of-home advertising sales (OOHToday)

The key to quick traction with any Outdoor Advertising prospect is asking brilliant questions. You need to be asking them specifically, “where does it hurt”. Then you are able to supply the needed help that only well executed Outdoor Advertising campaign can provide. […]

oohtoday.com
Fri, Jul 20, 2018 at 3:42 PM

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Alibaba buys minority stake in Chinese OOH advertising company Focus Media

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months. […]

campaignasia.com
Fri, Jul 20, 2018 at 3:40 PM

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Out-of-home advertising planner may be the most under-appreciated position in the industry (OOHToday)

The recognition of Out of Home media planning is typically diminished by what is often perceived as the simplicity of billboards. Yet, as OOH is more than vinyl wrapped faces, so too is the expertly planned Outdoor Advertising campaign. Some Advertising clients and OOH sellers, fail to realize the multiple factors considered when building a campaign. […]

oohtoday.com
Fri, Jul 20, 2018 at 3:38 PM

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Landmark OLED Ad Platform at Ambience Mall Ushers in India’s New Era of Digital Signage

Landmark at Ambience Mall in Gurgaon, Haryana, India is one of a kind and a first for the country. Made with 70 OLED panels, the structure forms a digital signage avenue catering to a premium audience. Moreover, it is capable of handling interactive Augmented Reality (AR) content to engage its audience. […]

digitalsignageconnection.com
Fri, Jul 20, 2018 at 10:05 AM

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Stunning, All Projection-Mapped Digital Museum Opens In Tokyo

This is the stunning new MORI Building Digital Art Museum in Tokyo, a 100,000 sq. ft. digital space that is entirely projection-mapped and hooked to motion sensors. […]

sixteen-nine.net
Fri, Jul 20, 2018 at 9:23 AM

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16:9: Largest LED Board In South America Lights Up In Lima

HT @Huggett This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru. […]

sixteen-nine.net
Fri, Jul 20, 2018 at 9:02 AM

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Digital signage software: Introducing Broadsign Publish

Sponsored content. For networks with screens across states, countries and even continents, it can be difficult to ensure that messages are relevant in every location. […]

broadsign.com
Fri, Jul 20, 2018 at 7:32 AM

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Could giant outdoor ads and parks named after corporations solve Miami Beach’s budget woes?

Parks named for corporations, ads on the outside of parking garages and flip-flops emblazoned with the Miami Beach logo. These are a few of the ideas Miami Beach is considering to raise money as the city faces financial constraints caused by rising personnel costs and a lack of new development. […]

miamiherald.com
Fri, Jul 20, 2018 at 1:02 AM

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Alibaba invests $2B+ in China’s biggest digital outdoor advertising firm (TechCrunch)

The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that operates outdoor digital advertising screens across China, Singapore and Hong Kong, according to a U.S. filing. The deal itself is broken up into a few pieces. […]

techcrunch.com
Thu, Jul 19, 2018 at 11:55 PM

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Billboard Insider’s list of lenders to out-of-home advertising companies

Most of the lenders on the list only make large loans ($15 million and more). Landmark Capital makes loans of $1 million and more nationwide. Insider thinks there’s a middle market funding opportunity for out of home loans of $1-15 million. […]

billboardinsider.com
Thu, Jul 19, 2018 at 11:52 PM

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How can augmented reality help retail? (Essential Retail)

Does VR and AR have any real use in retail and more importantly, can it help increase revenues? According to new research by analyst firm ABI Research, AR will see major adoption in the retail sector, but not in the way many have predicted. […]

essentialretail.com
Thu, Jul 19, 2018 at 5:18 PM

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Location intelligence and augmented reality

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geospatialworld.net
Thu, Jul 19, 2018 at 5:17 PM

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Street artist hijacked Outfront Media’s billboards

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oohtoday.com
Thu, Jul 19, 2018 at 4:05 PM

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