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Digital billboard maker XTD cancels its acquisition of mobile ad start-up Contact Light amid consolidation of Australia’s out-of-home advertising sector (Stock Head)

The all-scrip deal was priced at 4c per share and would have valued Contact Light at about $7 million. XTD was valued at $4 million based on its 3c Friday closing price. A wave of merger and acqusition activity has washed through the out-of-home sector recently with the top four players consolidating into two via JCDecaux’s takeover of APN Outdoor and oOh!media’s acquisition of Adshel. […]

stockhead.com.au
Mon, Jul 30, 2018 at 7:11 AM

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The Drum: OOH advertising faces its Icarus moment – here’s what it needs to do to avoid falling

Recent developments in the OOH sector – including JCDecaux’s recent VIOOH launch – mean that mainstream automated buying of digital out of home (DOOH) is finally, almost, within reach. So, as the out of home industry becomes more akin to traditional digital media, what does it need to know to avoid its own Icarus moment? Viewability. […]

thedrum.com
Sun, Jul 29, 2018 at 7:38 PM

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FIFA World Cup 2018: How non-intrusive stadium digital signage advertising reached home TV viewers (DSToday)

The 2018 FIFA World Cup is being heralded as a great success. Many claim it was one of the most exciting tournaments in recent memory – some are even calling it the best-ever World Cup. Like millions of fans around the globe, I found myself glued to many of the games. […]

digitalsignagetoday.com
Sun, Jul 29, 2018 at 7:32 PM

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NEC Display Adds Playback Solutions

NEC Display Solutions Europe launches a range of digital signage devices for media playback and IT operations, including a series of slot-in-PCs based on the NEC Open Modular Intelligence (OMI) platform.The OPS Slot-in-PC is an embedded computer able to support uses ranging from static content playback to demanding, interactive and high-resolution applications. […]

feedproxy.google.com
Sun, Jul 29, 2018 at 6:00 PM

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NEC Display Adds Playback Solutions

NEC Display Solutions Europe launches a range of digital signage devices for media playback and IT operations, including a series of slot-in-PCs based on the NEC Open Modular Intelligence (OMI) platform.The OPS Slot-in-PC is an embedded computer able to support uses ranging from static content playback to demanding, interactive and high-resolution applications. […]

digitalsignagenews.eu
Sun, Jul 29, 2018 at 6:00 PM

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Digital out-of-home operator OPEN supports Liverpool Pride on city centre digital billboards

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lbndaily.co.uk
Sun, Jul 29, 2018 at 12:46 AM

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Large digital billboards are mounted on trucks, rotate and can be elevated

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oohtoday.com
Sun, Jul 29, 2018 at 12:36 AM

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Committee voted to disapprove billboard rule changes requested by TDOT

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billboardinsider.com
Sat, Jul 28, 2018 at 5:28 PM

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House Transportation Chairman drops Trump’s proposal to “commercialize” the highway right of way (Billboard Insider)

Insider connects the dots: The Trump infrastructure plan said states should be allowed to commercialize highway rest stops, converting rest areas to full-service plazas with restaurants and gas stations. […]

billboardinsider.com
Sat, Jul 28, 2018 at 5:24 PM

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Digital, portable signs in the sights of new Kelowna sign bylaw

Vegas-by-the-Lake is not what we want when it comes to signs on private businesses nor do we want a sea of portable signs along our roadways. That continues to be the position of Kelowna’s community planning department as it puts forward a final recommendation to council for a revamped sign bylaw. […]

infotel.ca
Sat, Jul 28, 2018 at 5:19 PM

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The Drum: Programmatic ad buying to drive digital OOH market to exceed more than $5bn by 2022

The global digital out-of-home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. […]

thedrum.com
Sat, Jul 28, 2018 at 5:03 PM

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LED Canopies, Facades, Columns And Bulkheads Sync’d To Light Up New Madrid Mall

This is what looks to be a very impressive integration of big digital into a shopping mall environment, at a new development in Madrid, Spain. Plaza Rio 2 is a 40,000 sq. meter retail and leisure development along a riverfront. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 10:30 AM

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NC State University’s Wolfpack Wall Engages Fans and Students on the Walk of Fame and History

The Wolfpack Wall is the signature media experience in the new Walk of Fame and History in Reynolds Coliseum at NC State University. The program is designed to appeal to guests of all ages, providing an experience that is both entertaining and enlightening. […]

digitalsignageconnection.com
Fri, Jul 27, 2018 at 9:38 AM

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16:9: Take A Selfie, Watch Your Face Melt

Hat Tip – Digital Signage Connection This is an interesting mash-up of mobile, signage, mechanics and art, put together for an exhibit at the National Ethnographic Museum in Warsaw. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 8:26 AM

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16:9: IntuiLab Rebrands As Intuiface, Aligning With Flagship Product

The French interactive software company IntuiLab has completed a rebranding exercise that concluded the firm’s name should directly align with the name of the core product. So IntuiLab will, going forward, be known as Intuiface. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 8:09 AM

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