Digital signage can often be overlooked in general, but particularly in fresh categories like meat. However, a number of European retailers have successfully deployed digital screens, providing information, inspiration and visual appeal. One of the best example is from Carrefour in France. […]
As a commercial AV integrator, you surely know the value of digital signage and how it can benefit your clients and their businesses. In fact, it may cost them more by not having digital signage solutions in their place of business. […]
Scala worked with DOBIT to deliver a customer Experience Fitting Room for Hunkemöller at their flagship store in Dusseldorf, Germany. Integrating the perfect balance of picture, sound, light and scent, The Experience Fitting Room creates impeccable ambience for the shopping experience, which can easily be changed via the touchscreen control center. […]
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand. The latest tax reform package was signed into law on December 22, 2017 and gives tax deductions on depreciations for businesses that purchase qualifying equipment, which includes LED displays. Understanding Section 179 is not as difficult as you might think. […]
LED displays are now a $5 billion global market, with the Americas region reaching a key milestone of $1 billion for the first time in 2017. The data comes from the market research firm Futuresource Consulting, which makes displays one of a relatively short list of vertical markets it studies. […]
It wasn’t Google but this sentence in the article which caught Insider’s eye: “automation of digital billboard purchasing could boost earning at JCDecaux SA and Stroeer SE by as much as 66%.” Insider note to self: find out who came up with the estimate and how it was calculated. […]
Darlington County (South Carolina) changed its sign ordinance to allow digital billboards; the new ordinance was approved August 13. Those advocating updates to local controls to keep pace with technology will find model components in the Darlington County. […]
8,700 restaurants in the United States and Canada will see the implementation of new ideas. Renovations will run through 2020. Don’t think you have time to contact. […]
A patent by Apple to turn the car windshield in to an augmented reality screen, is by itself not an immediate threat. It is more proof of the beginning of where these multinational, bottomless-cash rich, media companies appear to be heading. And this is just Apple. […]
A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. […]
Trueform is a leading designer and manufacturer of digital advertising displays, electronic public information displays and interactive information kiosks for both outdoor and indoor applications. With over 40 years of experience, Trueform has more than 150,000 products, including digital out-of-home displays, installed worldwide. […]
Source: Changi Airport Group This is a clever move by NanoLumens to get firmly on the radar of architects who design interior spaces, and do things like scheme in big LED video walls: get in their education ecosystem. […]
Guest Post: Jill Perardi, Visix Jill Perardi When it comes to wayfinding options, interactive signage is the most flexible and powerful way to go. But each location is different and presents unique challenges. Before buying anything, think it all out and come up with a good plan to help make the process as smooth as possible: 1. […]
Not everyone can see the potential of a new technology at first; fear of change from the status quo can stop people from making decisions that could benefit their company. Managers and bosses are the people you might need to convince if your company is really going to get the benefits from Digital Signage. […]
Vöslauer teamed up with JCDecaux to promote Austria’s favorite mineral water. On a busy city street, an oversized Vöslauer bottle filled with 600 liters of water was installed below a large rotating and illuminated JCDecaux panel. For two weeks, the campaign made headlines as the first water-filled special build done on a Large Format in Austria. […]
