Raw Feed & Search

Toronto-based taxi top ad company Statements Media acquires Sharkfin Canada (DigitalJournal)

Industry Consolidation Paves the Way for Digital Taxi Tops in 2018. The move will make Statements Media the only provider of Taxi Tops in both the Toronto and Montreal markets, as well as offering taxicab wraps in a number of smaller markets across Ontario including London, Kitchener-Waterloo and Mississauga. […]

digitaljournal.com
Mon, Sep 10, 2018 at 7:48 PM

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Everyone agrees the digital signage industry needs standards and measurement, but where are they? (DSConnection)

Anytime a group consensus is required, the conversation and end goal can derail. My first question is, even though the industry feels there is a need, who will take the lead? Perhaps a group of professionals in the industry are brought together and charged with creating a standard that all need to follow. […]

digitalsignageconnection.com
Mon, Sep 10, 2018 at 7:26 PM

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A guide to outdoor advertising for fashion brands (AirOutdoor)

Outdoor advertising is the ideal channel for building brand awareness on a vast scale, particularly for small or medium-sized fashion retailers. Then we come to the engagement levels associated with OOH, and particularly channels such as billboards. […]

airoutdoor.co.uk
Mon, Sep 10, 2018 at 7:05 PM

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New startup enters the ‘face recognition for digital signage’ market (Analytics Insights)

3DiVi is a revenue-generating developer of 'human-centric' AI algorithms, that include face recognition, skeletal tracking, spatial understanding and object recognition. […]

analyticsinsight.net
Mon, Sep 10, 2018 at 7:04 PM

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Projection Mapping Project at Kitchener Town Hall

The Kitchener Town Hall Holiday Projection Mapping Project was implemented to celebrate the 2016 winter holidays in Kitchener, Ontario, Canada. Christie provided this as a thank you to the City where it has a large employee base and large manufacturing and engineering facility. […]

digitalsignageconnection.com
Mon, Sep 10, 2018 at 11:33 AM

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Signs on the Right of Way: Right vs Wrong (OAAA)

Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the question: what is allowed under current rules? […]

specialreports.oaaa.org
Mon, Sep 10, 2018 at 11:10 AM

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First Buffalo Digital Signage Industry Mixer Set For Tuesday Night

People in the Buffalo, NY-area active in digital signage are getting together tomorrow night in that city for a networking mixer, which I THINK was pulled together by Kevin Cosbey, who does biz dev for Arrow (Seneca). The event is from 6 to 9 pm at EXPO Market, 617 Main Street, in the central district. […]

sixteen-nine.net
Mon, Sep 10, 2018 at 11:08 AM

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Digital Tabletops Showcase Innit’s Connected Loft and Kitchen of the Future

Startup Innit came to Potion Design to imagine their technology for “kitchen of the future” in a retail environment. Out came The Connected Loft. The loft served to show visitors how Innit can “listen” to their food through several digital experiences. […]

digitalsignageconnection.com
Mon, Sep 10, 2018 at 11:06 AM

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Examples of effective OOH ads in unexpected places (OAAA)

Amusement Parks. Most amusement parks and theme parks allow outside companies to advertise within their gates. Walt Disney Parks and Resorts has a long history of partnering with outside brands. […]

specialreports.oaaa.org
Mon, Sep 10, 2018 at 10:38 AM

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A growing OOH category: legal cannabis advertising (OAAA)

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in 2012. The first retail shop in Washington State opened in mid-2014. […]

thoughtleadership.oaaa.org
Mon, Sep 10, 2018 at 10:04 AM

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A Guide to Outdoor Advertising for Fashion Brands

Influencer marketing has become a key consideration for brands in the digital age. According to Linqia, an estimated 39% of firms planned to increase their influencer marketing spend at the beginning of 2018, with a further 21% maintaining the same budget they had last year. […]

airoutdoor.co.uk
Mon, Sep 10, 2018 at 9:29 AM

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DSF Planning Breakfast Education Series For Toronto

The Toronto digital signage community is well known for getting together for drinks, but now they’re doing breakfasts, as well. The Digital Signage Federation (DSF) is in the organizing stages of a series of educational breakfast sessions to be held in the Greater Toronto Area. The sessions are intended to provide local members with education, as well as networking. […]

sixteen-nine.net
Mon, Sep 10, 2018 at 8:07 AM

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Beware Automatic OOH Ad Contract Renewals (Billboard Insider)

Insider’s take: Be careful about unilateral automatic evergreen renewals in billboard ad contracts. A 5%/year increase in ad rates probably sounded great to Clear Channel Outdoor’s predecessor in 1997 but it’s left Clear Channel Outdoor with a billboard priced way under market. […]

billboardinsider.com
Mon, Sep 10, 2018 at 2:35 AM

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16:9: iBase Unveils Beefy New PC Digital Signage Player With NVIDIA Graphics Card

The digital signage market seems to be shifting pretty significantly to special purpose boxes (like Brightsign’s) and smart displays, but there is still a market out there for PCs as players, and companies pushing out some beefy product. […]

sixteen-nine.net
Mon, Sep 10, 2018 at 2:25 AM

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Judge continues long court hearing on Cincinnati’s billboard tax until Friday

A judge will continue to hear arguments on Friday about whether to ban the city of Cincinnati from collecting a new billboard tax. Attorneys for two of the city’s biggest billboard companies, Norton Outdoor Advertising and Lamar Advertising, sued the city in July alleging the city violated the constitutional right to free speech and the tax was unfair. […]

wcpo.com
Mon, Sep 10, 2018 at 1:52 AM

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