Raw Feed & Search

Delta’s new OOH campaign in Seattle (Marketing Dive)

Dive Insight: Delta continues to embrace out-of-home (OOH) marketing to boost brand awareness, drive social media chatter and potentially spur flight bookings. The airline's latest campaign takes a quirky approach to promote its expanded Seattle network and build on the fact that more than 60% of the city's residents are transplants, according to data cited in the blog post. […]

marketingdive.com
Wed, Aug 22, 2018 at 5:11 AM

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Tunity Joins DPAA

Tunity enables users to scan a muted live TV and get synchronized audio streamed directly to their mobile device in real-time. The technology is targeted to gyms, bar/restaurants, hospitals, waiting areas and universities, and for the hearing impaired. […]

dp-aa.org
Wed, Aug 22, 2018 at 4:00 AM

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16:9: Pierre Gendron On Stingray’s Digital Signage Expansion Plans

Stingray Digital Media Group is one the world’s biggest providers of multi-platform music services, with 11,000 commercial clients in 156 countries. […]

sixteen-nine.net
Wed, Aug 22, 2018 at 12:11 AM

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Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]

emcoutdoor.com
Tue, Aug 21, 2018 at 2:37 PM

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Forbes: Demand for hyperlocal targeting and unobstructed viewing fuels digital OOH advertising boom

Brands across categories are shifting their marketing dollars to invest in out-of-home (OOH) and digital OOH (DOOH) advertising. Then, they couple that with hyperlocal mobile campaigns to cut through the noise. […]

forbes.com
Tue, Aug 21, 2018 at 2:08 PM

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What would Copernicus do? Probably buy more digital out-of-home advertising (Martech Advisor)

In today’s advertising landscape, a similar phenomenon exists. Many brands struggle to make the consumer the center of their universe. They fail to understand that every interaction they have with a consumer is about said consumer and not their brand. […]

martechadvisor.com
Tue, Aug 21, 2018 at 2:01 PM

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Out-of-home advertising revenue up 4.7% in Q2 2018 (OAAA)

Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion. Year-to-date 2018 the OOH industry is up 3.6 percent, fueled by the highest quarterly growth the industry has experienced since Q4 2015. […]

oaaa.org
Tue, Aug 21, 2018 at 2:00 PM

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APN Outdoor signs five-year advertising deal with Sydney Airport (Passenger Terminal Today)

Sydney Airport, in New South Wales, Australia, has signed a five-and-a-half-year deal with out-of-home advertising firm APN Outdoor for marketing rights across T1 International, T2 Domestic, T3 Domestic and external signage throughout the airport precinct. […]

passengerterminaltoday.com
Tue, Aug 21, 2018 at 1:52 PM

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oOh!media reassures stakeholders that APN Outdoor airport win will not affect Qantas contract (BandT)

Following APN Outdoor’s $10 million Sydney Airport Corporation Limited (SACL) contract renewal this morning, an oOh!media spokesperson is assuring stakeholders the win will not impact oOh!’s other relationships. […]

bandt.com.au
Tue, Aug 21, 2018 at 1:45 PM

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Recap of the Outdoor Advertising Association Of Georgia Convention 2018 (OOHToday)

Day 1, featured an introductory welcome from OAAG Board Chair Bryan Gaylor of Clear Channel Outdoor, followed by Georgia Senior Director of Statewide Economic Development & Governmental Affairs, Bart Gobeil. Gobeil presented the impact of The Port of Savannah for our host city, the State of Georgia and the world-wide economic impact of the port. […]

oohtoday.com
Tue, Aug 21, 2018 at 1:36 PM

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WSJ: Late to the Driverless Revolution

America’s car industry dismissed the potential of autonomous driving for years as tech companies plunged ahead. Now Detroit is racing to catch up. Early in 2011, two top engineers for Google traveled together to Detroit on what amounted to a diplomatic mission. […]

wsj.com
Tue, Aug 21, 2018 at 1:33 PM

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How to reduce OSHA fines

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billboardinsider.com
Tue, Aug 21, 2018 at 1:28 PM

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Hurricane Frames for Billboards

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billboardinsider.com
Tue, Aug 21, 2018 at 1:26 PM

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Contribution to global ad spend by medium (Infographic by OAAA)

2017-2020 (US$M) Mobile Internet 72,603; Television 6,898; Out-of-home 3,031; Cinema 2079; ... […]

pbs.twimg.com
Tue, Aug 21, 2018 at 1:10 PM

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Exterior Advertising Goes Digital at London City Airport

City Suite is a revolutionary digital exterior advertising portfolio at London City Airport (LCY). The three distinct structures are located on the forecourt and key car park locations, reaching 100 percent of passengers. With bespoke design and a custom-build, the digital assets draw inspiration from the industrial dockyard infrastructure and London City aviation heritage. […]

digitalsignageconnection.com
Tue, Aug 21, 2018 at 11:24 AM

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