Raw Feed & Search

South African automated DOOH trading start-up promises to “revolutionise” the out-of-home (OOH) advertising industry (Media Update)

South Africa will be the first to roll out the global franchise. Ads2Trade will allow media buyers to create an audience optimised advertising campaign for clients. Media owners will also be able to market and sell their outdoor advertising inventory in a central, online location. […]

mediaupdate.co.za
Sun, Aug 26, 2018 at 7:59 PM

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Increased effectiveness of digital out-of-home advertising attracts more political dollars (Campaigns and Elections)

Aside from traditional OOH, digital out of-home (DOOH) is where political advertisers see the most potential. The past two years has seen a sharp increase in the number of static billboards turning digital, particularly in high traffic spots like malls, airports and subways. The expectation among digital strategists is that DOOH targeting options will increase in sophistication quickly. […]

campaignsandelections.com
Sun, Aug 26, 2018 at 7:47 PM

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The number of digital billboards on native American land is likely to grow (Billboard Insider)

Insider’s take: Expect to see more billboards on native american land as sign codes tighten. When regulations gets too onerous the Native American tribes see opportunity. This has happened with casinos and cigarettes and fireworks and now digital billboards. […]

billboardinsider.com
Sat, Aug 25, 2018 at 7:22 PM

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Inflation, billboard leases and ad contracts (Billboard Insider)

Insider’s take: Keep your annual lease inflators to less than 2%/year or you’ll have costs which are rising faster than your ability to increase revenue. Same goes for ad contract renewals. You want to get what the market will bear but at least 2%/year to keep up with inflation. […]

billboardinsider.com
Sat, Aug 25, 2018 at 7:19 PM

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Three keys to digital signage content that influences buying decisions (Bizcommunity)

You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing but will it inform and influence their buying decisions? Probably not. […]

bizcommunity.com
Sat, Aug 25, 2018 at 7:16 PM

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How to avoid these 3 retail digital signage failures (DSToday)

Retailers are one of the biggest markets for digital signage, but that doesn't mean every retailer or supplier uses it correctly. Even while going shopping, I regularly run into these issues with both interactive and normal displays such as broken or malfunctioning displays, bad attract screens and poor content. But thankfully, these can all be fixed with a little bit of love and work. […]

digitalsignagetoday.com
Sat, Aug 25, 2018 at 7:14 PM

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Google has increased spending on OOH advertising more than other advertisers (Chart by OAAA)

The largest growth in OOH accounts in 2017 compared to 2016. […]

pbs.twimg.com
Sat, Aug 25, 2018 at 7:07 PM

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Intersection now offers new ways to secure public Wi-Fi

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gcn.com
Sat, Aug 25, 2018 at 7:05 PM

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Net Neutrality Activists Prepare Billboards Targeting California Legislators Who Are Rumored to Be Planning to Ambush SB 822

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commondreams.org
Sat, Aug 25, 2018 at 7:01 PM

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Geopath strives for industry-wide adoption of its OOH ad measurement tools (Media4Growth)

The drive for acceptance and adoption is an ongoing initiative and certainly one of the most crucial. We have a large number of OOH companies in the US, with some estimates ranging from 800 to 1,200 different operators across the country. This, in addition to hundreds of agencies, both large and small scattered across the US. […]

media4growth.com
Sat, Aug 25, 2018 at 6:56 PM

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16:9: New Projection-Mapping Show Transforms Historic NYC Building To Virtual Ocean Liner

A new projection-mapping attraction launches today in New York, a multimedia experience called Dream Ship DestiNY  that makes visitors feel like they’ve found their way on to a classic ocean liner, travelling to Manhattan. […]

sixteen-nine.net
Fri, Aug 24, 2018 at 11:47 AM

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Corporate Lobby Ups its Game with LED Ceiling Display

When Anthony Malkin, CEO of Empire State Realty Trust, set out to renovate the 537,839-square-foot office building at 250 West 57th Street, he wanted the new lobby itself to attract higher-paying tenants. What his company came up with was a large screen that spans the majority of the lobby’s ceiling. […]

digitalsignageconnection.com
Fri, Aug 24, 2018 at 9:51 AM

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Programmatic DOOH: problematic or full of possibility? (Signkick)

It’s the p-word on everyone’s lips. But unlike online advertising, moving D/OOH to full automation and programmatic trading comes with another big p-word. Problems. […]

signkick.com
Thu, Aug 23, 2018 at 11:40 PM

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16:9: Five Pitfalls For Agencies And Integrators In A Commoditizing Digital Signage Marketplace

Guest Post: Geoff Bessin, Intuiface Geoff Bessin You’re probably aware of the Innovator’s Dilemma. An innovative company corners a market and then becomes inwardly focused, directing efforts towards protecting its existing business model and technology rather than innovating further. The result is a company that becomes vulnerable to the type of upstarts they once were. […]

sixteen-nine.net
Thu, Aug 23, 2018 at 11:38 PM

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Scott Wells: Mobile campaigns combined with outdoor ads yield 3 or 4x uplift in effectiveness (Billboard Insider)

And what we’ve seen on these campaigns is that if you’re doing mobile ads and your not using out of home you’re absolutely leaving money on the table. Because you’re getting 3 or 4x uplift in the action…when you coordinate mobile with out of home. So I tell people all the time “I don’t care if you buy mobile from me. […]

billboardinsider.com
Thu, Aug 23, 2018 at 11:37 PM

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