Educational institutions of all sizes are finding out they can do this and much more with digital signage in schools. […]
Featured as an art program installation at SXSW 2017, ‘Infinity’ is an immersive environment project by Refik Anadol that creates a perception of presence in a non-physical world. […]
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Global Media & Entertainment, the owner of Capital, LBC and Classic FM radio stations, has made a significant push into the advertising market with a £200m acquisition of Primesight and Outdoor Plus — its largest deal in a decade. […]
The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m, and has shocked many in the industry. Here, experts share their views. Nicole Lonsdale, Chief Planning Officer, Kinetic UK The news that Global has acquired Primesight and Outdoor Plus will no doubt send ripples through the OOH-sector, whose consolidation we have long been anticipating. […]
New data released by Route re-affirms out of home as the most wide-reaching medium in Great Britain. 98% of the population sees it each week. The data also reflects continued investment in new out of home infrastructure. […]
At the moment if you want to buy a billboard from us it’s pretty hard work…It’s probably going to involve a fax at some stage…Out of home in the future will be fueled by the same data and insights as other media and will be bought in much the same way that you buy an air ticket with the same algorithms that maximize yield. […]
‘Digital’ contributed to 85% of growth in the OOH sector last year, driving a renaissance in how advertisers are using OOH and changing some of the outdated myths about what OOH can, and should, be when it comes to media planning. […]
Insider’s Take – While the overall increase in commute times is relatively small (2.5 hours for the year) the trend of time in our cars and public transportation is definitely on the increase. Should be considered good news for the OOH industry. […]
Jonathan Lewis and Primesight's CEO, Naren Patel, will transition with their respective businesses to Global Outdoor, which will be overseen by Stephen Miron, Global’s Group CEO. […]
Global, Britain's biggest commercial radio group, has bought two out-of-home media owners, Primesight and Outdoor Plus, in a stunning double deal. Industry sources believe the two companies have been valued at a combined figure of between £200m and £220m. Financial terms were not disclosed. […]
The Capital and LBC owner will bring its two new buys together under one roof to form a new division called Global Outdoor. Global said that the freshly-created OOH unit will "live alongside" its radio business, but the pair will be run separately. It did suggest, though, that it will leverage Global’s "centrally-run structure" to enable "smart opportunities" for brands in the future. […]
