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DPAA – Digital Out-of-Home Everything

 REVOLUTIONIZING DIGITAL OUT-OF-HOME MEDIA AT WESTFIELD MALLS  After introducing an integrated network of 525 intuitive digital media screens one year ago, the Brand Ventures team at Unibail-Rodamco-Westfield will now offer clients unprecedented direct access to a live ‘ I n s i g h t s P o r t a l ’  New York, NY (July 9, 2018)—The Brand Ventures division of Unibail - Rodamco-Westfield is celebrat ing the one-year anniversary of the launch of its state-of-the-art digital out-of-home media network by introducing an ‘ I n s i g h t s Po r t a l ’ that can track minute-by-minute campaign per formance, including the measurement of consumer dwell time, attention time, and demographics. […]

dp-aa.org
Mon, Jul 16, 2018 at 5:49 PM

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APN Outdoor wins Queenstown airport contract (Mumbrella)

APN Outdoor has obtained the outdoor advertising rights for Queenstown Airport. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports, giving advertisers and agencies improved access to three of New Zealand’s busiest airports. […]

mumbrella.com.au
Mon, Jul 16, 2018 at 4:38 PM

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OOH controversy: City of Sydney set to extend JCDecaux street furniture contract for another year (Mumbrella)

On Monday last week, The City of Sydney announced after seven months it would return the tender to its expression of interest stage, suggesting it would enable interested parties to refine their offers. The City denied the decision was due to proposed takeover bids involving major street furniture players JC Decaux and Ooh Media of APN Outdoor and Adshel respectively. […]

mumbrella.com.au
Mon, Jul 16, 2018 at 4:36 PM

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How to clean your digital billboards (Billboard Insider)

Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. […]

billboardinsider.com
Mon, Jul 16, 2018 at 4:35 PM

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Free webinar by OAAA: out-of-home advertising insights and trends; Wednesday July 25, 2018 2pm – 3pm EST

W […]

register.gotowebinar.com
Mon, Jul 16, 2018 at 4:34 PM

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How to measure ROI for your digital signage campaigns: new metrics (DSConnection)

“First, we must consider the proliferation of mobile audience data: A massive amount of data is collected from mobile devices every day and is used to develop audience profiles…” CHRISTINA RADIGAN. Outdoor Media Group. “DOOH ROI is the new Ark of the Covenant. […]

digitalsignageconnection.com
Mon, Jul 16, 2018 at 4:31 PM

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How digital signage helps attract and retain shoppers in retail

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retailsector.co.uk
Mon, Jul 16, 2018 at 4:30 PM

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GSTV Appoints Jon Peach as New Chief Financial Officer

GSTV Appoints Jon Peach as New Chief Financial Officer DETROIT (July 16, 2018) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the addition of Jonathan Peach as Chief Financial Officer (CFO). In his new role, Jon will oversee the company’s finance and accounting functions. […]

dp-aa.org
Mon, Jul 16, 2018 at 4:21 PM

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Forbes: How the end of mobile phone location data sharing affects out-of-home advertising

That earthquake was Verizon and AT&T’s recent announcement that they would no longer sell mobile phone location data to third parties with whom their consumers do not have a relationship. While you and I as consumers and privacy advocates might rejoice, the marketing and advertising industry is in trouble. […]

forbes.com
Mon, Jul 16, 2018 at 4:03 PM

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Leo Burnett and British Dyslexia Association Create a Moment of Collective Dyslexia

Campaign won the Charity category in Ocean’s digital creative competition One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. […]

oceanoutdoor.com
Mon, Jul 16, 2018 at 11:00 AM

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First ads go live on Malaysia’s ‘largest high-resolution’ digital billboard (Mumbrella)

What is claimed to be the largest high-resolution screen in Malaysia – measuring 110 feet by 68 feet – has launched in Petaling Jaya city. […]

mumbrella.asia
Mon, Jul 16, 2018 at 10:35 AM

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Digital out-of-home ad buying platform startup AdQuick gets funding (Business Insider)

According to O'Connor, digital-built clients like Lyft, Peloton, FanDuel and yes, Instacart, are shifting ad dollars to out-of-home because they feel like they are getting squeezed out of digital advertising. "To use that old Yogi Berra phrase, it's getting so crowded, 'nobody goes there anymore,'" he said. […]

businessinsider.com
Mon, Jul 16, 2018 at 10:32 AM

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Musicians Use OOH to Tease Fans, Ignite Social Engagement

Recording artists and bands love OOH tease-and-reveal campaigns. They use cryptic messages in major markets to engage super fans, ignite social media, and hype big announcements. The most recent example comes from alternative hip-hop duo Twenty One Pilots (TØP). […]

specialreports.oaaa.org
Mon, Jul 16, 2018 at 10:10 AM

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16:9: Videos: Helpful Insight On Using User-Generated Content In Digital Signage

Brad Parler of UK-based CMS firm ScreenCloud has completed a nice three-part video series on user-generated content for digital signage. Houston-based Parler, you may recall, joined ScreenCloud earlier this year, having built up a name doing very innovative corporate communications content for his old masters, blinds.com. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 9:36 AM

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16:9: German Testing Lab Shows Samsung’s QLED Display Tech Has No Burn-In Issues

Via Display Daily A German testing lab has released results of tests that verify Samsung’s QLED technology doesn’t suffer any of the burn-in problem of some other flat panel display tech. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 9:23 AM

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