Simpli.fi brings addressability to programmatic advertising with industry-first addressable geofencing solution
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Wed, Jul 11, 2018 at 6:14 PM
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After launching in December 2016 the Guerrilla's have experienced a recent wave of success with location-based advertising on the largest DOOH network in South Africa. Two recent success stories have been campaigns for MTN and Telkom. Both of these campaigns used location targeting – the backbone behind this totally captive platform. […]
The network brings together premium small-format digital assets across Sydney, Melbourne, Brisbane and Perth to create an exclusive national digital network of more than 300 locations and growing daily. […]
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The City of Sydney is placing a callout for renewed expressions of interest for its $500m outdoor advertising and street furniture contract, which continues to focus in on digital and smart street furniture. Council first opened up the tender in December last year, with a call for new digital street furniture to replace its existing inventory and the new contract to be awarded at around mid 2018. […]
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Today’s students are ‘digital natives’ brought up in a world of smart phones, high speed wi-fi and technology on demand. They are used to sophisticated imagery and instant access to valuable resources. And, in-line with the rest of modern society, have an ever-decreasing attention span needing instant engagement to ensure effective message delivery. […]
Scala Content Accelerator helps ensure media players are successfully delivering dynamically changing rich-media content to any screen without having to worry about network bandwidth issues and content delays, keeping an entire digital signage library accessible on a local LAN. […]
Many organizations rely on individual donors to support their efforts and keep facilities and programs up and running. Attracting attention and motivating people to reach deep in their pocketbooks to donate can be a real challenge, especially when many worthy causes are competing for funds. […]
This is a building in Sao Paulo, Brazil with a low-rez LED light facade, with content put together by the Istanbul, Turkey HQ’d creative shop Ouchhh. I like what they did, but the explanation/description is one of those art gallery “Ummm-OK-yeah-yeah-I-see” narratives that is a little too out there for my bottom-feeder brain. […]
Giant billboards hawking appetite suppressant lollipops in Times Square have sparked outrage from critics who say the ads are sending a dangerous message to young women. The flak is over Flat Tummy Co. — a Kim Kardashian-endorsed brand that claims its lollipops, shakes and teas “help control your food intake, cravings and weight. […]
The windfall brings the ad tech company’s total funding to over $607m (£458m), according to Crunchbase. Delivered in two tranches, this will provide the “strategic growth capital” needed to accelerate the expansion of its DSP (demand side platform) - which allows brands to buy ads using automated systems - and DMP (data management platform), which brands can use to store and analyse data. […]
I am guilty of thinking about SignStix as yet another smallish digital signage CMS company scratching out a living with low-cost subscriptions and equally low-cost Android stick players. Based in Yorkshire, England, SignStix is a lot more than that. The company is indeed small, but doing some stuff that is a little bit mind-blowing. […]
Less than three weeks after announcing its plans to acquire Digitavia and establish an official presence in Europe, Diversified announced today it will have a Middle East office through the acquisition of TSL FZ in Dubai Studio City. “We are thrilled by the tremendous opportunity for growth in the region,” said Diversified founder and CEO Fred D’Alessandro in the joint announcement. […]