Lack of measurement and fragmented ad tech are holding the OOH industry back (The Media Leader)
Tom Goddard, WOO president: Markets like the UK with Route and Australia with Move, are the “gold standards on measurement”, but there are “large areas of the planet” that either have audience measurement that “does not muster in terms of efficacy” or no audience measurement solutions at all. […]
Wed, Jun 5, 2024 at 5:09 PM