Network spans 950 screens in 55 shopping centres. IWALLINSHOP screen displayed in a shopping mall. Madrid, Spain. […]
IntuiLab (the world leader in touch-first experience creation without coding) and Quividi (the world leader in automated audience measurement for digital signage) have recently announced the integration of their products. […]
IntuiLab (the world leader in touch-first experience creation without coding) and Quividi (the world leader in automated audience measurement for digital signage) have recently announced the integration of their products. […]
Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
The challenge of measuring campaign effectiveness has been one of the main hurdles preventing digital out-of-home networks from gaining the share of the advertising spend they deserve. Edison Research is one of the leading companies working to overcome that challenge. At the core of its OOH advertising research is expertise in in-person consumer polling. […]
Stephanie Gutnik, BroadSign Booth 2513 Why do people going to DSE need to put your company on their Must See list of booths? BroadSign takes DSE seriously and we have a booth/delegation to prove it. Our international sales team, support specialists, marketing crew and department heads will be present to answer product, partner and industry-related questions. […]
As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]
5. Audience and ROI measurement: no industry-wide solution yet. One of the differences between online advertising and digital signage is in the ease of audience measurement. […]
