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Can Anyone Buy Billboard Space? How?

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dashtwo.com
Mon, Dec 2 at 7:43 PM

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True or false: “DooH is the most climate-friendly of all media per advertising contact” (Invidis)

Thomas Koch of TK One – Germany’s out-of-home advertising expert. DooH is growing significantly by double digits this year. Since this growth is far above the overall development of the advertising market, it means that media managers are supplementing and replacing other media in the mix with DooH. […]

invidis.com
Mon, Dec 2 at 6:50 PM

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REACH Media Network

REACH Media Network seamlessly integrates with Microsoft tools like Excel, PowerPoint, Word, OneDrive, PowerBI, SharePoint, Outlook, and Teams. These integrations simplify workflows by enabling dynamic content creation, data sharing, and real-time updates within REACH’s CMS. Users can display live data, presentations, events, and analytics directly from Microsoft applications. […]

digitalsignagefederation.org
Mon, Dec 2 at 11:00 AM

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Drink Marketing Effort In UK Tescos Manages To Put A Big Display, In Front Of A Big Display(16:9)

This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of ... […]

sixteen-nine.net
Mon, Dec 2 at 9:18 AM

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Oldie But (Very) Goodie: LCD-Based Video Wall Array At Birmingham, AL Airport (16:9)

Just about everything covered here involves new or updated technology and new deployments, but here is something that’s been in place for more than ... […]

sixteen-nine.net
Mon, Dec 2 at 8:18 AM

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Nominations are open for OAAA’s OOH industry awards

At each biennial OAAA OOH Media Conference, the OOH industry pays tribute to its most influential leaders and visionaries with the presentation of the OOH industry awards. These awards are given to individuals who have added to the legacy of the OOH industry with extraordinary contributions made over many years. The Myles Standish Award is the OOH industry’s highest honor. […]

oaaa.org
Mon, Dec 2 at 12:11 AM

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Dino Burbidge Is the New President of the Pikasso d’Or Jury

BEIRUT — Pikasso, a leading OOH & DOOH company operating in 11 countries, is pleased to announce the appointment of Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025. The Pikasso d’Or was launched in 1989 with Alain Weill who has since then presided over the Jury. […]

Pikasso
Mon, Dec 2 at 12:10 AM

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Icelandic firm Dacoda launches what it calls “hardware-free” digital signage software (UC Today)

James Stephen, technology journalist. Dacoda is releasing a hardware-free digital signage solution called Signital. According to Dacoda, the Signital display system’s unique feature is that it does not need a player. […]

uctoday.com
Sun, Dec 1 at 6:45 PM

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Swedish digital signage integrator ZetaDisplay AB reports a 20.6% increase in recurring revenue in Q3 2024 (Globenewswire)

Report summary: JULY – SEPTEMBER 2024 Recurring revenue, adjusted for discontinued operations*, increased by 20.6% to SEK 62.8 (52.1) million Recurring revenue, excluding adjustments for discontinued operations, increased by 13.6 % to 62.8 (55.3) million Net sales, adjusted for discontinued operations*, increased by 30.7% to SEK 148.8 (113.8) million Net sales, excluding adjustments for discontinued operations, increased by 28.9 % to SEK 148.8 (115.4) million Gross margin* decreased to 57.9% (62.5%) Adjusted EBITDA* was SEK 22.9 (12.0) million CEO comment GROWTH IN RECURRING REVENUE AND STRATEGIC EXPANSION Net sales for the quarter increased to SEK 148.8 (113.8) million, with recurring revenue rising by 20.6% to SEK 62.8 (52.1) million, representing 42.2% of net sales. […]

globenewswire.com
Sat, Nov 30 at 7:04 PM

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ZetaDisplay results analysis: growth mainly due to acquisitions (Invidis)

by Florian Rotberg. The pan-European digital signage integrator Zetadisplay increased sales by around 30 percent in the third quarter vs precious year mainly thanks to acquisitions. It remains an up and down for Zetadisplay. […]

invidis.com
Sat, Nov 30 at 7:02 PM

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How digital signage helps every Aritzia store pay for itself (Invidis)

by Florian Rotberg.  At Aritzia, every store has to pay for itself – the average investment of USD 3 million has a payback of 12-18 months. With over USD 10,000 in annual sales per square meter, Aritzia has a far above-average space productivity for the fashion sector. An average Aritzia store with 750 square meters generates USD 8 million in annual sales. […]

invidis.com
Sat, Nov 30 at 7:00 PM

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OOH campaigns that ran on Black Friday weekend in Ireland (Adworld)

Aaron Poole, marketing executive, PML Group. These findings echo the previous Kantar Media Reactions study, which found that OOH and DOOH occupy two of the top five preferred media causing the least interruption to consumer lives. Furthermore, Classic and Digital OOH are ranked in the top three channels by consumers when it comes to capturing attention. […]

adworld.ie · Promoted content
Sat, Nov 30 at 7:00 PM

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Focus on LA’s spectacular DOOH screens (Invidis)

by Antonia Hamberger. In 2022 and 2021, three of the most iconic DooH canvases in the world went live in LA: The Moxy, the adjacent The Circa and the Sunset Spectacular. The Moxy covers a strip as long as a football field on the Moxy/AC Hotel’s façade, which is located directly across from the LA Convention Center. […]

invidis.com
Sat, Nov 30 at 6:57 PM

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Munich-Based Insurer Uses Big LCDs Instead Of Fine-Pitch LED To Bling Up Its Lobby (16:9)

Here’s an interesting example of a corporate client, space designer and integrator collectively opting for very large LCD over fine pitch LED to create ... […]

sixteen-nine.net
Fri, Nov 29 at 9:06 AM

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JCDecaux wins tender for a 15-year bus shelter and free-standing digital advertising contract in Nottingham City (My Nottingham News)

The contract not only provides the council with income from digital advertising screens, but it also includes a refurbishment of bus shelters and the introduction of smart technology benefits like free public Wi-Fi and real-time air quality monitoring. […]

mynottinghamnews.co.uk
Thu, Nov 28 at 10:49 PM

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