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Talon pitches its programmatic DOOH advertising capabilities for the holiday season in Ireland (Adworld)

Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. […]

adworld.ie · Promoted content
Fri, Nov 1 at 12:10 AM

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German DOOH network operator Ströer acquires RBL Group to strengthen its out-of-home advertising business

Cologne, October 31, 2024 EQS-News: The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today and will include the company in its basis of consolidation from this point. RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. […]

Ströer
Thu, Oct 31 at 7:27 PM

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Video: Spanish Shopping Center’s Halloween Illusion (16:9)

Lotsa Halloween posts out there using creative or showing office staff in costumes, but I like this one … a shopping center in Spain. ... […]

sixteen-nine.net
Thu, Oct 31 at 4:18 PM

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Clear Channel Outdoor (CCO) Reports Q3 Loss, Tops Revenue Estimates (Yahoo Finance)

Zacks Equity Research. Clear Channel Outdoor (CCO) came out with a quarterly loss of $0.07 per share in line with the Zacks Consensus Estimate. This compares to loss of $0.12 per share a year ago. […]

au.finance.yahoo.com
Thu, Oct 31 at 4:05 PM

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LED takes centre stage in ‘the world’s most advanced store’ (AVInteractive)

By Guy Campos. A new immersive retail store which will create pop-up experiences for major brands is reported to contain than 400 sq metres of LED displays, AI and camera technology. Futures Stores in London opened this week with Intel as the first tenant, selling newly launched AI PCs and letting customers play games live in store. […]

avinteractive.com
Thu, Oct 31 at 4:00 PM

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Future Stores Opens Up In London; Almost 1,900 Fine-Pitch LED Cabinets On Walls And Ceiling

The immersive pop-up retail venue Future Stores has now opened in London, with Intel as the first short-term tenant. I cannot find any formal ... […]

sixteen-nine.net
Thu, Oct 31 at 3:54 PM

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An Opportunity for Professional Development in Digital Signage

Register for Certification at the Digital Signage Experience By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Most of us in the industry (both AV and digital signage) know that “things” tend to slow down after Thanksgiving. This is the perfect time for you to focus on you. […]

digitalsignagefederation.org
Thu, Oct 31 at 2:35 PM

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North Houston School District Unveils Big Video Tech at Renovated Stadium

HOUSTON—Aldine Independent School District (ISD) recently unveiled major video technology at the newly renovated W.W. Thorne Stadium in north Houston. Courtesy of WJHW and LED video provider SNA Displays, highlights include a 76-foot endzone videoboard and 332 linear feet of LED ribbons. […]

dpaaglobal.com
Thu, Oct 31 at 10:27 AM

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Diversified Relocates From New Jersey To Plano, TX; Opens Tech-Filled New HQ (16:9)

One of the biggest AV/IT systems integrators in the U.S. has relocated from its first and longtime home in New Jersey to the Dallas ... […]

sixteen-nine.net
Thu, Oct 31 at 12:17 AM

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How to measure attribution in DOOH advertising (Broadsign)

Aliya Sharif interviewed Ryan Pogy, Director of Data Partnerships at Broadsign. There are several strategies that advertisers can employ to measure the effectiveness of their DOOH campaigns, depending on their goals. But I’ll touch on the three most popular: Brand Lift Studies: This study measures the impact of your campaign on brand metrics like brand image, preference and consideration. […]

broadsign.com · Promoted content
Thu, Oct 31 at 12:14 AM

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One More Day In Taiwan (16:9)

This is what it looked like at about 8 last night under the canopy of the hotel I am at in Taipei this week ... […]

sixteen-nine.net
Thu, Oct 31 at 12:11 AM

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Fraudsters hijack Docusign to scam billboard operators (Billboard Insider)

Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases. The fraudsters have figured this out. Look at this screenshot of a fraudulent email Billboard Insider received yesterday. […]

billboardinsider.com
Thu, Oct 31 at 12:11 AM

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Clear Channel Outdoor’s study says brands should use CCO’s OOH advertising capabilities this holiday season (OAAA)

Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor. These insights demonstrate the power of OOH advertising and how that power can be fully maximized by combining proximity and audience-based targeting to capture consumers from near and far. This dual approach also maximizes the reach and impact of campaigns by ensuring strategic ad placement and demographic targeting. […]

oaaa.org · Promoted content
Thu, Oct 31 at 12:10 AM

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The differences between Australian and US retail media networks (BandT)

Op-ed by Nick Hinsley, chief revenue officer, Zitcha While e-commerce has traditionally been the primary focus for many US retailers over the past decade, it’s starting to plateau and there are rapidly accelerating plans to maximise value across their retail media channels, in particular their physical stores – enter in-store retail media. […]

bandt.com.au
Wed, Oct 30 at 11:11 PM

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Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls (16:9)

Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as ... […]

sixteen-nine.net
Wed, Oct 30 at 9:07 PM

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