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Global out-of-home ad spend reaches $41.9bn USD, 5.2% of global adex. $45.3bn forecast for 2024: WOO survey

World Out of Home Organisation releases 2024 Global Expenditure survey. The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population. Unreported territories are modelled from similar territories based on population and GDP per capita where possible, or are excluded from the study. […]

WorldOOH
Wed, Jul 24, 2024 at 5:38 PM

UK OOH: M Core Ventures acquires a minority stake in Smart Media Group for a ‘seven figure’ amount (Insider Media)

By Alice Bird. Smart Outdoor, the largest provider of large-format digital out-of-home (DOOH) advertising screens in the North East of England, operates 450 screens across the UK, in locations such as Tyne Tunnel, Tyne Bridge, A19 and Murrayfield stadium, and is expected to expand to 2,000 screens by the end of 2025. […]

insidermedia.com
Wed, Jul 24, 2024 at 4:09 PM

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