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Zitcha and Venvee join forces to measure the effectiveness of in-store media campaigns using AI (AdNews)

Using advanced AI, Venvee creates a virtual 3D model of the store called a ‘digital twin’, then anonymously collects the full in-store journey of each individual shopper through retailer's security cameras from entry to exit, inclusive of the shoppers’ precise locations, interactions with products, advertisements and other store features. […]

adnews.com.au
Mon, May 13 at 7:12 PM

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