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How a Retail Media Campaign with Sam’s Club Allowed Serta Mattress Sales Reach a $7 Return on Ad Spend (Retail Touch Point)

By Nicole Silberstein. For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? […]

retailtouchpoints.com
Wed, Jul 31, 2024 at 11:40 PM

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The Rise of OOH Advertising During Major Sporting Events in 2024 (LBBonline)

LBB Editorial. 2024 has been the backdrop for major sporting events like the UEFA Euros in Germany and the Summer Olympics in France, offering brands the opportunity to leverage OOH, writes LBB’s Olivia Atkins. Industry insiders weigh in on the effectiveness of the medium. […]

lbbonline.com
Wed, Jul 31, 2024 at 11:38 PM

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India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth)

Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. […]

media4growth.com
Wed, Jul 31, 2024 at 11:37 PM

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New Zealand’s OOH ad revenue grew 10% in H1 2024 year-on-year: OOHMAA (Campaign Brief)

This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year. Key highlights from H1 include: • Digital Out of Home (DOOH) remained the primary growth driver for the Out of Home industry, generating $66.9 million in revenue – a 13% year-on-year increase. DOOH represents 77% of total Out of Home revenue, up from 75% for H1 2023. […]

campaignbrief.co.nz
Wed, Jul 31, 2024 at 11:32 PM

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DOOH in India: BMC to allow video ads in ‘controlled environment’ (Exchange4media)

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exchange4media.com
Wed, Jul 31, 2024 at 6:09 PM

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Most Canadian ATMs, digital kiosks fail accessibility standards (Kiosk Marketplace)

University of Waterloo researchers have partnered with the Canadian Standards Association Group to interview people living with disabilities about their experiences with self-serve devices including ATMs and kiosks. According to the responses, there is an overwhelming consensus that most of the devices have little to no accessibility features, according to a Mirage report. […]

kioskmarketplace.com
Wed, Jul 31, 2024 at 6:04 PM

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UK department store chain John Lewis unveils retail media platform (Retail Gazette)

Eloise Hill. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. The move means brands will be able to create and manage their own campaigns, including through banner adverts and sponsored product listings. […]

retailgazette.co.uk
Wed, Jul 31, 2024 at 5:55 PM

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How a 3-location sale in Georgia turned into a billboard campaign in 7 states on over 100 structures (Billboard Insider)

Charlie Callari. The sale I am proudest of to date is Law Tigers, America’s motorcycle lawyers. This sale started as a 3 location sale in Georgia. […]

billboardinsider.com
Wed, Jul 31, 2024 at 5:32 PM

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DPAA Member Profile: OOH infrastructure owner Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]

Editorial · Promoted content
Wed, Jul 31, 2024 at 5:08 PM

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CEDIA Expo’s Day of Discovery Unites Design and Tech Pros

Day of Discovery at CEDIA Expo 2024 offers insights and tools to integrate tech into design, enhancing clients' lives. The post CEDIA Expo’s Day of Discovery Unites Design and Tech Pros appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Jul 31, 2024 at 4:15 PM

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Differentiation in a World of Parity

It’s not about the product you sell. It’s about making it easy to work with you, as well as making sure your team members are pleasurable to work with. The post Differentiation in a World of Parity appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Jul 31, 2024 at 4:00 PM

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NETGEAR Engage Controller: Central Management of Your AV Switch Deployment

NETGEAR Engage Controller has integrators raving about its simplicity and utility for commercial and residential AV networks. The post NETGEAR Engage Controller: Central Management of Your AV Switch Deployment appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Jul 31, 2024 at 2:55 PM

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Panasonic Connect & ORIX Corporation Forge Strategic Partnership to Launch New Projector Business

Panasonic Connect and ORIX partner to launch a new projector business, with ORIX holding 80% shares and Panasonic 20%. The post Panasonic Connect & ORIX Corporation Forge Strategic Partnership to Launch New Projector Business appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Jul 31, 2024 at 2:02 PM

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Christie Shares Command-and-Control Solutions: Hedra and Terra

Christie Hedra and Terra are command-and-control solutions that help integrators deliver better mission-critical outcomes. The post Christie Shares Command-and-Control Solutions: Hedra and Terra appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Jul 31, 2024 at 11:55 AM

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DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC (16:9)

Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From ... […]

sixteen-nine.net
Wed, Jul 31, 2024 at 11:18 AM

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