Axonet has added EG America, the fifth-largest convenience store chain in the U.S. with over 1,500 locations in almost 30 states, to its retail media network. The integration will be completed in early Q1 2025 and will include offsite interactions and in-store experiences. […]
NEW YORK, Nov. 13, 2024 -- The MTA, North America's largest transportation network, and its Board of Directors voted Sept. 25, 2024, to award its roadside Out-of-Home (OOH) advertising concession to Clear Channel Outdoor (NYSE: CCO). […]
LONDON— independent out-of-home (OOH) agency billups has acquired Mediabridge Global, a UK-based out-of-home media specialist. This move strengthens billups' position in the UK and EMEA markets. This is billups’ fifth international acquisition since September 2023. […]
Despite its small team, Iiyama manages to sell around 20.000 professional displays a year in the DACH region. Last year’s turonover in the professional display segment made it to 35 million euros, and when combined with the monitor segment, the total exceeds 100 million euros. Like in all of Europe, the market for interactive displays is a key growth driver in the DACH region. […]
Zetadisplay, digital signage integrator headquartered in Stockholm, has signed a new global contract with jewelry and watch brand Thomas Sabo. The exclusive framework agreement covers the installation and services for digital signage – in flagship stores, stand-alone boutiques and pop-ups around the world. […]
It has been my experience that when something is touted as the largest, there’s almost always something else, somewhere, that is even larger. Whatever ... […]
When the idea of wearables with high resolution displays comes up, it is almost always about things like smart watches. But LG Display recently ... […]
The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED ... […]
The partnership will see the integration of Moving Walls’ Location Media Xchange (LMX), a supply-side platform (SSP) designed to optimize inventory and campaign management. In the initial phase, 10 prime advertising locations across Colombo have been onboarded. These high-traffic sites offer brands the chance to connect with consumers in key areas of the city. […]
Outfront Media Inc. (OUT), an outdoor media and advertising firm, on Tuesday reported an increase in Funds from Operations or FFO for the third-quarter, primarily due to lower impairment charges on non-real estate assets and lower interest expense. However, the company recorded a decline in revenue. […]
Reported revenues of $451.9 million decreased $2.9 million, or 0.6%, for the third quarter of 2024 as compared to the same prior-year period, due primarily to the impact of the Transaction. Organic revenues of $451.9 million increased $21.4 million, or 5.0%. […]
On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion. […]
OMAHA, Neb.--Boston Omaha Corporation (NYSE: BOC) (the “Company”, “we”, or “our”) announced its financial results for the third quarter ended September 30, 2024, in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. We show below summary financial data for the third quarter of 2024 and 2023. […]
12th November 2024, Malaysia - Moving Walls, an award-winning global technology group providing enterprise software for adtech & mediatech for all Out-Of-Home (OOH) Advertising stakeholders, was adjudged as the gold winner in Excellence in Programmatic Marketing and silver winner for Out-of-home advertising at the 13th annual edition of the Marketing Excellence Awards. […]
By Tim Rowe. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. […]
