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New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger ... […]
Woman-Owned Consulting Firm Making OOH Advertising Effortless for Brands Joins Global Trade Association NEW YORK – February 24, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today that Coastal Maverick has joined the association. […]
The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged as one of the most dynamic advertising mediums, achieving over 20% growth for two consecutive years. […]
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today runs a series of monthly webinars entitled Research, Retail, and Tech. The series allows members to discover new tools and platforms. […]
What does your company do? Render Impact specializes in creating high-impact digital content for LED displays and video walls. We transform screens into immersive experiences with 3D illusions, ambient visuals, and branded storytelling that captivate audiences. […]
by Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C When we think of digital signage, most of us think of large screen displays. The mantra is “the bigger the better”. […]
The Aussie wayfinding firm PAM has pitched its way into what could be a very lucrative six-month tech incubator program run by media and ... […]
As spotted in invidis … Research by the German Outdoor Advertising Association (FAW) suggests digital screens used around and in supermarkets has just about ... […]
SAN ANTONIO, Feb. 24, 2025 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today reported financial results for the quarter and year ended December 31, 2024. […]
Tom Fogden. oOh!media’s calendar year 2024 numbers have reported flat revenue growth over the year, though much of this can be attributed to a soft H1 performance, rather than underperforming across the year. It reported revenues of $636 million for the 12 months ended in the December, just 0.3 per cent up on the $636.9 million in the 12 months prior. […]
By George Nott. Eye-tracking tech shows brand recall boost of convenience retail media spend. Convenience store retail media offers twice the visibility, and garners triple the attention and quadruple the brand recall compared with campaigns in larger stores, research commissioned by Co-op Media Network has found. […]
Q4 provided a strong finish to 2024, as reflected in our DBCI survey results. After a mixed year in 2023 and a shaky start to 2024, the digital signage market still ended the year on a positive note. The Digital Signage Business Climate Index (DBCI) indicates that the industry recovered from its interim low in the fourth quarter. […]
The big media production services company that at one point was active in digital signage and early-days retail media via PRN appears to be ... […]
EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels. She brings strong skills across media strategy and planning, campaign management, and team leadership. […]
The British online publication Inavate is reporting this morning that UK systems integrator SmartComm has gone into administration, and paperwork has been filed to ... […]
