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Predictions for DOOH in 2025: (same old) programmatic, omnichannel, AI (ExchangeWire)

by John Still. What the industry thinks… Ann Tarasewicz, CEO, Axis: I believe the OOH/DOOH landscape will be reshaped by advancements in three key areas: AI-driven personalisation, programmatic efficiency, and real-time interactivity. AI will enable advertisers to craft hyper-targeted, contextually relevant content, tailored to audiences on the go. […]

exchangewire.com
Wed, Jan 15 at 9:34 PM

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Retail media will focus on measurement, omnichannel and programmatic OOH in 2025 (EMARKETER)

by Arielle Feger. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. […]

emarketer.com
Wed, Jan 15 at 9:25 PM

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Australia’s OOH industry reports a 8.07% growth in net media revenue for 2024; DOOH dominates with a 75% share (Mediaweek)

The Out-of-Home (OOH) industry in Australia has reported a 8.07% growth in net media revenue for 2024, reaching $1,301.8 million, up from an adjusted $1,204.6 million in 2023*, according to the Outdoor Media Association. The industry recorded $393.8 million in net media revenue for Q4 2024, a 6.6% year-on-year increase from $369.5 million in Q4 2023*. […]

mediaweek.com.au
Wed, Jan 15 at 9:10 PM

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Digital Signage Summit at ISE 2025 in Barcelona February 5 (Invidis)

In three weeks, this year’s first Digital Signage Summit will come to ISE in Barcelona, presenting discussions around AI, Workspace, Cyber Security, and Managed Services. Here is all the information on the program, speakers, and tickets. […]

invidis.com
Wed, Jan 15 at 8:57 PM

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A look at digital signage in Iceland: Lack of sunlight makes LED screens stand out more (Invidis)

by Florian Rotberg. Anyone driving through Reykjavik can hardly miss the hundreds of roadside DooH screens. Reykjavik is one of the smallest European capitals, but is at the forefront when it comes to DooH. […]

invidis.com
Wed, Jan 15 at 8:52 PM

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Typo makes Coors DOOH campaign go viral (Billboard Insider)

This is a terrific example of how digital OOH ads can go viral. Typo or not. The buzz on this has everyone talking about. […]

billboardinsider.com
Wed, Jan 15 at 8:43 PM

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Billboard Insider’s (Sceptical) Take on T-Mobile’s acquisition of Vistar Media

Looks to Billboard Insider like T-Mobile just bought a server to power the digital screens at T-Mobile’s 2,000 retail locations but more importantly, to power the ad platform which T-mobile is marketing to advertisers. We remain skeptical that an advertising business owned by a mobile phone company will thrive. […]

billboardinsider.com
Wed, Jan 15 at 8:38 PM

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How to Make Your OOH Buy an OmniChannel Strategy by Retargeting Your Audience

Randy Kilgore, CRO, Reveal Mobile. OOH, or Out-of-Home advertising, has been a tried-and-tested method of reaching consumers for decades. Billboards, posters, and other physical advertisements have long been staples in the marketing world. […]

Editorial · Promoted content
Wed, Jan 15 at 4:49 PM

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Swatch Store In Milan Uses Series of Wall-Embedded LED Columns To Drive Experience (16:9)

This is a Swatch store in Milan with an interesting approach to LED displays embedded into the walls and between a series of product ... […]

sixteen-nine.net
Wed, Jan 15 at 9:39 AM

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That Crazy, LED-First Footy Stadium Outside Riyadh Is Getting Built (16:9)

When multi-billion dollar, way over the top mega-projects like sports stadiums are announced, it is entirely reasonable to wonder if they’ll ever go beyond ... […]

sixteen-nine.net
Wed, Jan 15 at 8:52 AM

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Future Displays: Exploring The Display Technology Landscape Of Today And Tomorrow (16:9)

Who knows what displays will look like well into the future, but what we all see today is pretty much what we’re all going ... […]

sixteen-nine.net
Wed, Jan 15 at 8:00 AM

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UK Electronics Retailer Currys Expands Its “Connected Media” Network To Almost 300 Screen-Filled Stores (16:9)

UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint ... […]

sixteen-nine.net
Wed, Jan 15 at 7:52 AM

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MicroLED Display Shipments Expected To Still Be Just 0.9% Of Overall Display Market By 2031: Omdia (16:9)

New research from Omdia projects that shipments of microLED displays will grow to 34.6 million units by 2031, but that number will still represent ... […]

sixteen-nine.net
Wed, Jan 15 at 7:36 AM

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LED China 2025 show (February 17-19 in Shenzhen) will feature giant spheres and ‘invisible screens’ (AVInteractive)

600+ Chinese AV tech providers will exhibit. Giant LED spheres will be one of the highlights of LED CHINA 2025, which will take place at the Shenzhen Convention & Exhibition Center on 17-19 February. The event will run concurrently with Digital Signage China 2025 and Pro Audio, Lighting & Systems Asia 2025 (PALS Asia). […]

avinteractive.com · Promoted content
Tue, Jan 14 at 5:53 PM

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Even before the acquisition of Vistar Media, T-Mobile had a vast DOOH and retail media business (Invidis)

The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview. […]

invidis.com
Tue, Jan 14 at 5:11 PM

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