75Media secures seven-figure investment to power expansion and innovation
75Media, the UK’s fastest-growing roadside media operator, has secured a seven-figure investment from Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), to help cement its position as a tech-driven leader in the outdoor advertising industry. The investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful outdoor advertising campaigns. […]
Tue, Mar 4 at 4:11 AM