https://www.oohmedia.com.au/news/shining-the-light-classic-out-home-impact-and-engagement/
This article could not be found on oohmedia.com.au. You can search the Raw News Feed below for related articles.
By Vidhi Choudhary. Retail Brew sat down with Evan Hovorka, VP of product and innovation at Albertsons Media Collective. What’s the most recent retail media innovation at Albertsons? […]
By Kevin Bridgewater, SVP Strategic Retail Solutions, Quad. And that new in-store focus, combined with new technologies and strategies, is giving regional and midsize retailers a fighting chance in an RMN space largely dominated by retailers with significantly more online traffic. […]
by Antonia Hamberger. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company. Kylian Mbappé, the 25-year-old Real Madrid star, has become a shareholder in the Franconian TV manufacturer Loewe. […]
by Antonia Hamberger. The acquisition strengthens Vertiseit’s presence in Europe, particularly in the Nordic countries, the UK, the DACH region, and Southern Europe. Additionally, the new group will expand into North America through Visual Art’s Chicago office. […]
We find this transaction interesting because RSA was owned by American Tower. Maybe the billboards-are-just-like-towers experiment was a failure. Maybe there weren’t enough opportunities to put antennas on billboards. […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has appointed Tim Jones to its Board of Directors (the “Board”), effective immediately. Mr. […]
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK, October 2, 2024 – billups, the independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. […]
By Anthony Vargas. For now, Billups is only measuring inventory on a client-by-client basis. Clients send in their OOH media plan, and Billups evaluates the displays they plan to buy. […]
There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]
NEW YORK – September 24, 2024 – Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. The multi-award-winning Back to the Future The Musical is a high-voltage comedy. […]
I get emails all the time from software companies saying they’ve released version 3.1.2a of their platform and I tend to ignore them … ... […]
The ability to create shapes that aren’t just flat rectangles has always been a big selling advantage of LED displays, and that advantage really ... […]
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]
I am wading into a thick patch of technical weeds here, and already feeling stuck, so will mostly just relay word that the Australia-based ... […]
By Victoria McNally, Associate Editor. Lyft’s media network has grown a lot in two years. After launching in 2022 with in-car placements on tablets and out-of-home inventory on bike stations, Lyft rolled out in-app advertising, including display and video, last year. […]
