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Barry Frey’s take on the current state of DOOH advertising ahead of DPAA’s Global Summit in NYC on October 15, 2024 (Sign Media)

By Marika Gabriel, Associate Editor. Sign Media Canada spoke with Barry Frey, president and CEO of DPAA Global, a trade marketing association, to get his insights into these developments and the innovations shaping the industry. Frey discusses the challenges, opportunities, and future trends advertisers are gearing up for in the ever-growing world of OOH. […]

signmedia.ca
Wed, Oct 2 at 7:36 PM

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Digital signage software provider Vertiseit is acquiring its Swedish competitor Visual Art (Invidis)

by Antonia Hamberger. The acquisition strengthens Vertiseit’s presence in Europe, particularly in the Nordic countries, the UK, the DACH region, and Southern Europe. Additionally, the new group will expand into North America through Visual Art’s Chicago office. […]

invidis.com
Wed, Oct 2 at 6:44 PM

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Retailers are shifting focus to in-store advertising (Adweek)

By Kevin Bridgewater, SVP Strategic Retail Solutions, Quad. And that new in-store focus, combined with new technologies and strategies, is giving regional and midsize retailers a fighting chance in an RMN space largely dominated by retailers with significantly more online traffic. […]

adweek.com
Wed, Oct 2 at 6:41 PM

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Albertsons is making CTV ads and in-store advertising a bigger focus in its retail media strategy (Retail Brew)

By Vidhi Choudhary. Retail Brew sat down with Evan Hovorka, VP of product and innovation at Albertsons Media Collective. What’s the most recent retail media innovation at Albertsons? […]

retailbrew.com
Wed, Oct 2 at 6:30 PM

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“Adding an ad agency exec to Clear Channel Outdoor board will not improve margins”: SignValue (Billboard Insider)

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has appointed Tim Jones to its Board of Directors (the “Board”), effective immediately. Mr. […]

billboardinsider.com
Wed, Oct 2 at 5:46 PM

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billups says it can now measure attention in OOH advertising

Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK, October 2, 2024 – billups, the independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. […]

Billups
Wed, Oct 2 at 5:38 PM

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Billups uses data and machine learning to assess “how likely people are to actually engage with ads on individual billboards and screens” (AdExchanger)

By Anthony Vargas. For now, Billups is only measuring inventory on a client-by-client basis. Clients send in their OOH media plan, and Billups evaluates the displays they plan to buy. […]

adexchanger.com
Wed, Oct 2 at 5:35 PM

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Why Advertisers Don’t Use Out-Of-Home Media (EMC Outdoor)

There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]

emcoutdoor.com · Promoted content
Wed, Oct 2 at 1:03 PM

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Back To The Future The Musical to be Featured at DPAA Video Everywhere Summit on October 15

NEW YORK – September 24, 2024 – Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. The multi-award-winning Back to the Future The Musical is a high-voltage comedy. […]

dpaaglobal.com · Promoted content
Wed, Oct 2 at 12:58 PM

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Kitcast Goes Enterprise With V2 Of Its Apple TV-centric CMS Platform

I get emails all the time from software companies saying they’ve released version 3.1.2a of their platform and I tend to ignore them … ... […]

sixteen-nine.net
Wed, Oct 2 at 9:18 AM

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Giant 62-Foot Tall W Made From LED Greets Visitors To WWE’s New HQ

The ability to create shapes that aren’t just flat rectangles has always been a big selling advantage of LED displays, and that advantage really ... […]

sixteen-nine.net
Wed, Oct 2 at 8:58 AM

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OAAA’s Anna Bager Explains Why Digital OOH Is Seeing Such Rapid Growth (16:9)

The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]

sixteen-nine.net
Wed, Oct 2 at 8:16 AM

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StratosMedia Adds TLS Authentication To Its Platform’s Security Measures

I am wading into a thick patch of technical weeds here, and already feeling stuck, so will mostly just relay word that the Australia-based ... […]

sixteen-nine.net
Wed, Oct 2 at 7:53 AM

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OOH ad operator New Tradition buys 28 static and digital billboards from RSA Media (Billboard Insider)

We find this transaction interesting because RSA was owned by American Tower. Maybe the billboards-are-just-like-towers experiment was a failure. Maybe there weren’t enough opportunities to put antennas on billboards. […]

billboardinsider.com
Wed, Oct 2 at 12:10 AM

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Kilian Mbappé Invests in German TV Manufacturer (Invidis)`

by Antonia Hamberger. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company. Kylian Mbappé, the 25-year-old Real Madrid star, has become a shareholder in the Franconian TV manufacturer Loewe. […]

invidis.com
Wed, Oct 2 at 12:10 AM

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