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When multi-billion dollar, way over the top mega-projects like sports stadiums are announced, it is entirely reasonable to wonder if they’ll ever go beyond ... […]
Who knows what displays will look like well into the future, but what we all see today is pretty much what we’re all going ... […]
UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint ... […]
New research from Omdia projects that shipments of microLED displays will grow to 34.6 million units by 2031, but that number will still represent ... […]
600+ Chinese AV tech providers will exhibit. Giant LED spheres will be one of the highlights of LED CHINA 2025, which will take place at the Shenzhen Convention & Exhibition Center on 17-19 February. The event will run concurrently with Digital Signage China 2025 and Pro Audio, Lighting & Systems Asia 2025 (PALS Asia). […]
The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview. […]
The Italian digital solutions provider M-Cube, one of Europe’s largest pro AV integrators, has started using AI-generated music for in-store radio in the luxury ... […]
The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity ... […]
Barcelona-based CMS software firm nsign.tv has joined the growing list of providers that have built audience measurement directly into its solution, as opposed to ... […]
Robert Moore had developed 500 billboard faces in the course of a 30 year out of home career. This week he talks about sign development. How has permitting changed? […]
Ströer SE & Co. KGaA (XTRA:SAX) said on January 10, 2024 that it is in talks with private equity investors regarding a possible sale of its out of home advertising business and digital content operations. No terms and conditions, including the potential price, have been yet agreed upon, the company said. […]
BELLEVUE, Wash. — T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. […]
In 2022, T-Mobile acquired Octopus Interactive, a startup that managed ad-supported tablets in rideshare vehicles. Last year, T-Mobile launched a retail media network for its more than 20,000 in-store screens. It also sells ads in its loyalty app, T Life, and partnered with ad-supported streamer Plex. […]
By: David Love, Quiver Editor. Bull Case: T-Mobile's acquisition of Vistar Media positions the company to capitalize on the rapidly growing DOOH market, projected to account for 42% of total OOH revenue by 2025. Integrating Vistar's 1.1 million-screen advertising marketplace enhances T-Mobile's ability to offer advanced audience-targeted advertising solutions, boosting its competitive edge. […]
Mike Dano, Editorial Director. In slowly and quietly building its T-Mobile Advertising Solutions business, T-Mobile is zigging while Verizon and AT&T are zagging. AT&T sold its Xandr advertising business to Microsoft in 2022 as part of its exit from WarnerMedia, while Verizon agreed to sell its Yahoo and AOL media division to Apollo Global Management in 2021. […]
