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In our hyper-competitive ads landscape, understanding the impact of your campaigns is critical for success. OOH (out of home) advertising has consistently shown the ability to drive organic brand searches and website traffic, creating a powerful “lift” in search (and social) KPIs. […]
ISE starts tomorrow and techs are madly putting stands together today at the Fira Gran Via in Barcelona, getting ready for the doors to ... […]
Unfortunately, many of the discussions at ISE will revolve around the new US administration’s trade policy. Most media players, LED panels, and other digital signage hardware are manufactured in China, with many also assembled in Mexico—both countries targeted by Donald Trump’s tariffs. […]
Global advertising and marketing spending in 2024 increased 8.7% to $1.776 trillion, but is projected to decelerate in 2025, posting a 5.3% gain, according to research by media economist PQ Media. […]
Las Vegas Billboards (the “Company” or “LVB”), the owner and operator of the largest privately-owned digital billboard portfolio in Nevada, has sold a substantial interest in the Company to an investment partnership managed by BH3 Fund Advisors and Heritage Outdoor Media (the “Sponsors”). […]
The annual Sixteen:Nine Mixer at ISE 2025 is tonight. I am sure you’re looking forward to connecting once again with industry friends … as ... […]
Many ISVs doubted Samsung’s ability to build a modern CMS. With VXT, Samsung aims to prove them wrong—and bring the best along for a new era of platform-driven growth. We spoke with Alex Lee, the architect of this strategy. […]
by Florian Rotberg. For the North American digital signage industry tariffs on goods from China and Mexico could bring considerable disruption. In recent years large display manufacturers set up factories in Mexico to benefit from the North American free trade zone. […]
Hotel Location: Omni Boston at the Seaport 450 Summer St Boston, MA 02210 United States. Early Bird pricing ends at 11:59 PM on Friday, February 28, 2025. Hotel Reservations: Room Types: Artist Tower Studio - $349.00/night Deluxe Patron Tower Room - $399.00/night Upon completion of your registration you will receive the Omni Boston Hotel Booking link to reserve your accommodation. […]
The partnership expands Exertis AV’s offering in the digital signage market, and provides its resellers with a simple, scalable, CMS compatible with a wide range of displays and media players. NowSignage has signed a distribution deal with Exertis AV in the UK, with plans for expansion in to Europe. […]
by Florian Rotberg. The expected consolidation of the digital signage industry is gradually gaining momentum among software providers. Full-service providers such as Uniguest, Spectrio and Stratacache have acquired and integrated a number of software providers in recent years. […]
by Florian Rotberg. North America is undoubtedly the world’s largest digital signage market, with rollouts on scale that isn’t comparable to anywhere else in the Western world. But the challenges are also greater in practice than they seem from the outside. […]
One of the oldest and widely deployed digital signage CMS software companies in the industry has new majority owners, with news this morning that ... […]
By Richard Hamlin and Marnie Christine Cody Ware, Hamlin|Cody Law Firm. Some displays in Los Angeles raise questions about compliance with local regulations. These might include billboards converted to digital displays without visible permits, large advertisements placed on utility poles or public property, or oversized signs located in areas with specific size or lighting restrictions. […]
This is one of the stories you will find in the new Sixteen:Nine Future Displays report – a free download available to all readers. The ... […]
