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DPAA Session at POSSIBLE Spotlights Digital Out-of-Home: GlobalDOOH to Feature Lenovo, Shopify, Adsquare

NEW YORK – April 8, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today speakers for its GlobalDOOH session at the POSSIBLE Conference in Miami later this month. GlobalDOOH takes place on April 28, 4:30pm at the Fontainebleau Hotel in Miami. The session is sponsored by Adsquare. […]

dpaaglobal.com · Promoted content
Tue, Apr 8 at 3:25 PM

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Apples and Oranges: Why Marketers Should Lean On the Strength of Out-of-Home Media

We all know the phrase “comparing apples and oranges”; typically, it’s an innocuous enough mistake. However, when it comes to media planning, marketers should focus on the strength of Out-of-Home media, and not on how it doesn’t conform to other media channels. Billboards are not banner ads, and that’s ok. […]

emcoutdoor.com
Tue, Apr 8 at 2:34 PM

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Clock resets on TikTok ban deadline as potential buyers line up

Clock resets on TikTok ban deadline as potential buyers line up By Stefan Modrich for S&P Global Published: April 8, 2025 After US President Donald Trump once again extended the deadline by which TikTok Inc. needs to be shuttered or sold, questions remain about the app's future and the legality of its continued operation. […]

adomni.com
Tue, Apr 8 at 1:20 PM

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Zynchro Collaborates with Sony Semiconductor Solutions

Enabling Retail Success by Using Actionable Data   (Dallas, TX. 03/25/25) Zynchro System (www.zynchro.tv) collaborates with Sony Semiconductor Solutions (Sony) as the first integration partner to develop and integrate Sony’s AITRIOS™ technology suite for the digital signage market. The solution was demonstrated at Retail’s Big Show (NRF) in New York City this February. […]

dpaaglobal.com
Tue, Apr 8 at 12:16 PM

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Chief Velocity System to Debut at the National Restaurant Association Show

New Chief Velocity Outdoor Menu Board Mount Will Exhibit at McCormick Place in Booth 11835 EDEN PRAIRIE, Minn. — Mar. 12 2025, —Chief, a brand of Legrand | AV, announced that its new Chief® Velocity Outdoor Pedestal System will debut at the National Restaurant Association Show at McCormick Place in Chicago, May 17-20. […]

digitalsignagefederation.org
Tue, Apr 8 at 7:19 AM

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LED Mainstreamed: Madrid Spin Class Studio Use One Big Video Wall To Drive Cycling Experience

In yet another example of LED being mainstreamed, here’s a fitness facility with a spin bike room that has a very sizeable fine pitch ... […]

sixteen-nine.net
Tue, Apr 8 at 7:02 AM

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How Tariffs Can Affect Your Pro Audiovisual Business (Video, 32:18, AVInteractive)

In this episode of Xceptional Insights by AVIXA, Sean Wargo and Peter Hansen discuss how the recent news of tariffs in the United States will ripple across the professional audiovisual market. How can the cost increases affect you business, and are there any silver linings? Find out in this episode. […]

avixa.org
Mon, Apr 7 at 10:06 PM

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‘Tariff levels have exceeded expectations’ – AVIXA analyst (AVInteractive)

The level of tariffs announced last week in the USA has greatly exceeded expectations and significantly increased the odds of a recession. That’s the assessment of AVIXA economist Peter Hansen, after the announcement of new tariff rates including 54% for China, 46% for Vietnam and 32% for Taiwan. […]

avinteractive.com
Mon, Apr 7 at 10:03 PM

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How digital signage hardware companies can limit the impact of tariffs (Invidis)

by Florian Rotberg. Digital signage hardware companies are now looking for creative ways to reduce the customs value of their imports into the US to mitigate the financial impact of President Donald Trump’s punitive tariffs. According to tax advisors interviewed by the Financial Times (paywall), the reported import value can be reduced by up to 20%. […]

invidis.com
Mon, Apr 7 at 10:02 PM

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E Ink has developed first weather-resistant, full-color ePaper display designed for outdoor digital signage

BILLERICA,Mass., April 07, 2025 -- E Ink (8069.TW) the originator, pioneer, and global commercial leader in electronic paper (ePaper) technology, has unveiled its latest technological breakthrough with E Ink Marquee™. E Ink successfully developed a 4-particle color system that allows for vibrant color with an extended temperature range for outdoor and digital out of home (DOOH) signage. […]

E Ink
Mon, Apr 7 at 9:58 PM

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Walmart expands fuel and convenience footprint—and its retail media potential (EMARKETER)

by Arielle Feger. Walmart plans to open or remodel 45 Fuel and Convenience stations this year, bringing its total to 450 locations. On the surface, it’s a physical expansion—but it’s also a strategic retail media move. […]

emarketer.com
Mon, Apr 7 at 9:46 PM

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Lamar owns the land under 1 out of 8 billboards (Billboard Insider)

Lamar purchased another 150 easements under billboards during 2024. Lamar owns the land under 1 out of 8 billboards. Easements reduce financial risk by creating a permanent reduction in expenses. […]

billboardinsider.com
Mon, Apr 7 at 9:35 PM

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Giesken Outdoor sells to Lamar (Billboard Insider)

Thomas Giesken, the President of Giesken Outdoor Advertising, has finalized a deal to sell the last of his out of home assets to Lamar Advertising. We also heard from Craig Berry from Stark Capital Solutions who worked on the transaction. We are pleased to announce that Tom Giesken (Giesken Outdoor Advertising) has sold his last digital billboards in Sidney, OH to Lamar. […]

billboardinsider.com
Mon, Apr 7 at 9:31 PM

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Obtaining a sign permit: best practices (Billboard Insider)

Michael Galasso, Shareholder, Robbins Kelly Patterson Tucker. With over 8,000 local jurisdictions, each regulating signs differently, it can be a challenge to establish effective policies and procedures – especially over large geographic footprints– to facilitate local permitting. Each code is different. […]

billboardinsider.com
Mon, Apr 7 at 9:28 PM

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How the new tariffs are affecting the digital signage industry (Invidis)

by Florian Rotberg. How Mexico’s exemption saves the digital industry from a seismic shock for now and why Made in Europe, TAA and Make in India labels will become more important. While services and software are not yet targeted by US tariffs or international retaliations, the interest in finding alternatives to US-based hyper scalers, and other software platforms is rising fast. […]

invidis.com
Sun, Apr 6 at 10:02 PM

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