Raw Feed & Search

Low CPM, high ROI compel brands to shift budgets to OOH advertising (Smartify)

By Chloe Coleman. Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OOH advertising is outperforming nearly every other media channel across the two KPIs marketers care about most: cost efficiency and consumer recall. […]

blog.smartifymedia.com · Promoted content
Mon, Jul 14 at 12:10 AM

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Digital signage at InfocommAsia 2025 taking place July 23-25 in Bangkok (Invidis)

by Florian Rotberg. InfocommAsia – the premier ProAV and Digital Signage event in Asia – is just around the corner. Thousands of end-users and ProAV experts join the InfocommAsia team, AVIXA and invidis for the three-day show at Queen Sirikit National Convention Center (QSNCC) in the heart of Bangkok. […]

invidis.com
Sun, Jul 13 at 8:20 PM

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Hologram-ish displays now sold at London department store (16:9)

by Antonia Hamberger. Selfridges London now has one of these transparent LCD boxes that create hologram-ish illusions – though not just for show, but actually available for purchase. It can be found in the Smartech section on the first floor, a shop-in-shop space dedicated to digital-native brands. […]

sixteen-nine.net · Promoted content
Fri, Jul 11 at 10:52 PM

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Billboard Insider’s alphabetical list of 605 North American out-of-home companies

This list includes all out of home: billboards, mobile, place-based, street furniture, airport and transit. The list is based on display faces not flips so a digital billboard is one face and a static billboard is one face. If a company has lots of smaller display faces in addition to bulletins we have shown only the bulletin count. […]

billboardinsider.com
Fri, Jul 11 at 10:45 PM

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In-depth: How E Ink is making DOOH advertising sustainable

Digital Signage Pulse interviewed Timothy O’Malley, AVP US RBU of E Ink. Q: E Ink is best known for powering the displays in eReaders such as the Kindle, but its applications go well beyond that. Can you explain how the technology works and where else we're seeing it used? […]

Editorial · Promoted content
Fri, Jul 11 at 12:10 AM

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Prepared meal delivery brand Factor Meals ran a successful omnichannel campaign that included DOOH (Smartify)

By Debbie Williams. The Smartify DOOH network is helping Factor close the loop—bringing the campaign into the real world at key high-impact locations. […]

blog.smartifymedia.com · Promoted content
Fri, Jul 11 at 12:10 AM

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Insights: Southeast Asia is one of the fastest-growing digital signage markets (Invidis)

Current ASEAN member states are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam Thereof, the most relevant digital signage markets are Indonesia, Thailand, Malaysia and Singapore. ASEAN is fast emerging as a global economic powerhouse, driven by a young, tech-savvy population, rising middle class, and accelerating digital adoption. […]

invidis.com
Thu, Jul 10 at 10:28 PM

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Layoffs at Verde Outdoor and Outfront mean a lot of qualified OOH specialists are available for hire now (Billboard Insider)

First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go. Second, OUTFRONThas laid off 120 employees - 6% of its workforce. […]

billboardinsider.com
Thu, Jul 10 at 10:22 PM

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AV consultant names his favorite AI tools (16:9)

Jon Sidwick runs the AV consultancy Blue Touch Paper. Here’s the list he shared: Copilot – across the whole workflow due to security and integration with full 365 stack. Chat GPT – for personal stuff to learn and play, creating agents etc. […]

sixteen-nine.net
Thu, Jul 10 at 3:48 PM

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Following the failed deal with Orix, the future of Panasonic’s projector business is unclear (Invidis)

AV research firm Futuresource explains why the deal was on shaky ground from the start. At the time of writing, a number of outlets are reporting that the deal for Panasonic to sell its Projector division to Japanese investment firm Orix has fallen through. […]

invidis.com
Thu, Jul 10 at 3:44 PM

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Panasonic’s ProAV sale to Orix collapses amid disagreements (16:9)

by Florian Rotberg. According to the Japanese financial newspaper Nikkei Asia, the deal between Panasonic and the Japanese investment firm Orix to take over Panasonic’s ProAV business has fallen through, ... […]

sixteen-nine.net
Wed, Jul 9 at 5:47 PM

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Panasonic begins reboot, adding new entry-level display series (16:9)

by Antonia Hamberger. Panasonic has launched its first product since the brand was re-launched under new investor Orix. The new EQ3 display series is the first release from the spin-off company, Panasonic Projector & Display Corporation. […]

sixteen-nine.net
Wed, Jul 9 at 5:44 PM

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Lamar acquires Verde Outdoor in the first-ever UPREIT transaction in the billboard industry; What is an UPREIT? (Billboard Insider)

SignValue Take: We have many clients who are concerned longer term about how to manage capital gains from a sale. An UPREIT adds a new and valuable consideration for the larger companies. Seller Benefits: The Seller has the ability to defer their capital gains at the time of the transaction. […]

billboardinsider.com
Wed, Jul 9 at 5:44 PM

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DPAA’s “Cannes Lions Curated Experience 2025″: A recap of brand leaders’ discussions of DOOH, AI (Cynopsis)

By Barry Frey, President and CEO of the DPAA. We built our “DPAA Cannes Experience” to go beyond being just another series of industry panels. We did this by crafting a carefully orchestrated convergence of strategic minds interested in industry advancement along with purposeful connectivity. […]

cynopsis.com
Wed, Jul 9 at 5:37 PM

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How IOT is helping to manage DOOH network deployment, maintenance (Digital Signage Today)

by Wayne Vandekraak — SVP Strategic Partnerships, OptConnect. Digital signage networks have become increasingly complex to manage. The question is no longer just about where to place a display, but how to ensure it is online, secure and accountable on a large scale. […]

digitalsignagetoday.com
Wed, Jul 9 at 5:27 PM

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