http://www.screenmediamag.com/blog/item/1895-looking-to-the-future
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SignValue has prepared the following analysis of Clear Channel Outdoor’s 4Q 2022 financials. […]
This agreement with Italy's Hic Mobile allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards. Several researches conducted demonstrated repeatedly that OOH is the best primer for mobile engagement. […]
Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%. It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]
Nationwide Arena, home to the NHL’s Columbus Blue Jackets, continued a digital-signage upgrade. For this, SNA Displays added more than 50 LED displays throughout the venue. […]
Engineering advances in LED display technology continue to take this stuff from being displays on a variety of surfaces to the surfaces being the ... […]
The Czech/US software firm signageOS has done an intriguing partnership with an Atlanta-area software shop that allows end-users – like retailers – to have ... […]
Q4 2022 revenue up 6.5% to $497.4 million. […]
Grand Hyatt Nashville, 1000 Broadway, Nashville, TN 37203. New this year, OAAA will hold Town Hall breakout sessions, inviting attendees to collaborate on potential solutions to industry challenges. Cookies, consumer behavior, metaverse, creator economy - how does OOH fit into it all? […]
LED provider ROE Visual is gearing up for the centennial NAB show (April 15 to 19 in Las Vegas) with the help of GhostFrame. Show attendees can explore ROE Visual’s LED solutions in various display applications, ranging from broadcast, to corporate, to fixed installation. GhostFrame is a production tool that incorporates simultaneous, multi-frame viewing. […]
PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new, immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt. […]
Further enhancing the value of Sony’s professional display products, the company is offering a White Glove Service. It is designed to keep integrators up and running in the rare event that a display needs servicing. […]
Center-hung replay/scoreboards and LED ribbons are now pretty standard elements of pro sports venues, but the NHL’s Columbus Blue Jackets really went to town ... […]
The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well ... […]
SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. […]
Aoife Hudson, deputy managing director of Talon in Ireland. To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity. Traditionally, Out of Home (OOH) has been viewed as a top-of-the-funnel media channel due to its ability to drive broadcast awareness. […]
