Saturday, February 24, 2024

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Friday, February 23 Fri, Feb 23

Valuations of out-of-home advertising companies are down (Billboard Insider)

Mark Boidman: “If you look back to 2019 Lamar was around 15 1/2 times…forward multiple…and OUTFRONT is at 13.5 times… all these companies are significantly discounted to where they were in 2019." Billboard Insider’s take: Why are public out of home multiples down? We suspect it’s because of slowing revenue growth caused by a drop in national and programmatic advertising. […]

billboardinsider.com
Fri, Feb 23 at 12:44 PM

SNA Displays Enhances Viewing Experience at Florida A&M University

Florida A&M University (FAMU)’s football and basketball venues received major video-technology enhancements courtesy of Anthony James Partners (AJP) and LED video provider SNA Displays. Highlights of the upgrades include a new endzone video scoreboard and LED ribbon board at the Rattlers’ Bragg Memorial Stadium and a new LED centerhung at the university’s Alfred Lawson Jr. […]

commercialintegrator.com
Fri, Feb 23 at 11:56 AM

Thursday, February 22 Thu, Feb 22

What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9)

by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional linear broadcast/cable TV. […]

sixteen-nine.net
Thu, Feb 22 at 4:49 PM

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