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Tom West. Partnerships with WPP and Publicis will only serve to further increase Tesco’s retail media reach over the coming 12 months, with its network already surpassing 4,000 digital in-store screens. Notably, it delivered a staggering 7,600 campaigns in H1 alone. […]
Chris Wood. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience. Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. […]
By Kathryn Lundstrom. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they run and view real-time reporting on the performance of ads. […]
As retail media advancements accelerate, retailers are getting pulled in countless directions to keep up, whether that’s launching an in-house network, bringing digital screens into store aisles, working through privacy law red tape or solidifying standardization metrics. […]
Visual Art was up for sale after Ocean Outdoor and founders wanted to pull out. Under discussion was an IPO or a sale to strategic and/or financial investors. Many of the larger European digital signage providers showed interest in a takeover. […]
All three US out of home companies outperformed the market in the third quarter of 2024. Here’s an analysis of public out-of-home stock performance, prepared by SignValue. For the third quarter of 2024 OUTFRONT was up 28% on the rebound of transit revenues and the sale of Canada. […]
Puppy Play Pen Returns to the Global Summit for the Fifth Year NEW YORK – October 3, 2024 – Ring will be back to sponsor the Puppy Pen for the second year in a row. Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is here to help keep your furry friends safe – and you informed. […]
This is a fantastically well-conceived, engineered and executed digital media facade on the front of a perfume company’s flagship store and HQ in Andorra. ... […]
Quite regularly now I get emails from companies with press releases about how their software platform has adopted some security protocol or completed some ... […]
Consolidation in the digital signage solutions market in Europe is continuing with word, this morning, that Vertiseit is taking over its Swedish competitor Visual ... […]
By Marika Gabriel, Associate Editor. Sign Media Canada spoke with Barry Frey, president and CEO of DPAA Global, a trade marketing association, to get his insights into these developments and the innovations shaping the industry. Frey discusses the challenges, opportunities, and future trends advertisers are gearing up for in the ever-growing world of OOH. […]
by Antonia Hamberger. The acquisition strengthens Vertiseit’s presence in Europe, particularly in the Nordic countries, the UK, the DACH region, and Southern Europe. Additionally, the new group will expand into North America through Visual Art’s Chicago office. […]
By Kevin Bridgewater, SVP Strategic Retail Solutions, Quad. And that new in-store focus, combined with new technologies and strategies, is giving regional and midsize retailers a fighting chance in an RMN space largely dominated by retailers with significantly more online traffic. […]
By Vidhi Choudhary. Retail Brew sat down with Evan Hovorka, VP of product and innovation at Albertsons Media Collective. What’s the most recent retail media innovation at Albertsons? […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has appointed Tim Jones to its Board of Directors (the “Board”), effective immediately. Mr. […]
