Thursday, February 2, 2023

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Highlights from DPAA’s Global Summit panels held last October in New York (Media Village)

The day-long event, which historically pulls in top industry speakers, once again featured leading CMOs -- this time from brands ranging from Yahoo to Uber -- agency CEOs and expert vendors, each offering valuable lessons for our current media environment, including, of course, how they also each incorporate Out of Home advertising (OOH) to reach the right people. […]

mediavillage.com
Thu, Feb 2 at 6:58 PM

Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams: Research from JCDecaux UK (ExchangeWire)

Further analysis of the omnichannel mix reveals that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display, connected TV, in-app, programmatic audio, and video. "MTM has been researching prDOOH for multiple years now, and it's been exciting to watch it grow. […]

exchangewire.com
Thu, Feb 2 at 6:52 PM

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