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German out-of-home ad market faces worst slump in decades, yet recovery might be ahead (Invidis)

by Florian Rotberg. After a strong start to 2025, the German out-of-home advertising market entered one of its deepest crises in over 30 years during the second and third quarters - and it happened almost unnoticed. Unlike previous downturns marked by dramatic shocks, this slump crept in quietly, leaving the industry scrambling for answers. […]

invidis.com
Tue, Nov 11 at 11:41 PM

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German OOH ad operator Ströer reports Q3 sales dip, reconfirms guidance amid modest Q4 upturn (Investing dot com)

Stroer reported a 2% organic decline in third-quarter sales to €491.5 million, slightly below consensus expectations, while operating EBITDA fell 6% year-over-year to €147.4 million, approximately 3% below analyst forecasts. The company’s shares dropped 1% following the announcement. […]

ca.investing.com
Tue, Nov 11 at 11:13 PM

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Bauer Media Group’s recent acquisitions – first of Clear Channel’s Northern European assets followed by the purchase of its key hardware supplier, Amscreen, position it as a major player in European OOH market (The Drum)

By Mo Moubayed. This move represents a calculated, all-in declaration of intent and a major vote of confidence in the future of out-of-home (OOH) advertising. By examining the strategy behind these moves, we can see an undeniably bullish signal for the future of the OOH sector. […]

thedrum.com
Tue, Nov 11 at 11:03 PM

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Ströer launches its shop window network of 1,200 screens in 21 German cities (Invidis)

by Florian Rotberg. For nearly a year, Ströer kept quiet about its shop window ambitions, despite steadily rolling out screens across Germany. Today, the numbers speak for themselves: almost 1,200 screens in 21 cities are already live. […]

invidis.com
Tue, Nov 11 at 10:34 PM

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Summary of Outfront’s Q3 2025 results: revenue up 3.5%, billboard revenue declined by 2% (Billboard Insider)

OUTFRONT revenue grew 3.5% to $468 million in the third quarter of 2025. Billboard revenues declined by 2% due to the loss of the MTA and LA billboard contracts. Transit revenue increased 24% to $112 million. […]

billboardinsider.com
Tue, Nov 11 at 10:26 PM

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Consolidation continues: AV managed service provider MVC Videra acquires German ProAV and UC integrator Vistafon (Invidis)

by Florian Rotberg. The move strengthens its regional presence in Germany and enhances its capabilities in media technology and customer engagement.Following its merger with Elisa Videra, MVC Videra is positioning itself as a pan-European managed service provider ready to compete with global AV and UCC giants. […]

invidis.com
Mon, Nov 10 at 11:34 PM

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India’s OOH market outpaces global growth at 5.8%, fragmentation and lack of measurement still a challenge (Exchange4Media)

Chehneet Kaur. India’s outdoor advertising market is now expanding at one of the fastest rates worldwide. The IMARC Group values India’s OOH sector at about USD 1.34 billion in 2024, expected to rise to USD 2.21 billion by 2033 at a CAGR of 5.8 percent, more than the global average. […]

exchange4media.com
Mon, Nov 10 at 11:32 PM

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Pivots and reboots don’t always work, but DSE’s new format and location seems a hit with industry (16:9)

By Dave Haynes. The re-imagined take on Digital Signage Experience went off a little while back in San Diego, and what I have both read and heard directly was that it was a much-welcomed pivot that went off quite well.The event attracted exactly 400 people, which seems weird but is a verified number. […]

sixteen-nine.net
Mon, Nov 10 at 9:31 PM

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Clear Channel Outdoor’s steps to improve efficiency pay off in Q3 2025 (Billboard Insider)

Consolidated revenues increased 8.1% to $406 million in 3Q 2025. US billboards revenue increased 5.9% due to revenue from the New York MTA contract and improved performance in San Francisco. Airports revenue increased 16%. […]

billboardinsider.com
Mon, Nov 10 at 7:34 PM

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The Soul of Marketing: Creativity, AI, and the Power of Outdoor with David Sable (podcast by Smartify Media)

By Debbie Williams. In this episode of Let’s DOOH This, Smartify Media CEO Joe Kunigonis sits down with industry legend David Sable, Vice Chairman of Stagwell and one of marketing’s most enduring creative voices. Together, they explore what it really means to be human in a world increasingly defined by data, devices, and AI. […]

blog.smartifymedia.com · Promoted content
Mon, Nov 10 at 7:32 PM

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VIOOH CEO names real-time, cross-border, multi-channel buying and AI as major trends in DOOH advertising (Marketech-APAC)

by Jean-Christophe Conti. The out-of-home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re changing how we plan, execute and measure campaigns in the physical world, turning OOH from a supporting player into a hero media channel. […]

marketech-apac.com · Promoted content
Mon, Nov 10 at 12:11 AM

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Barry’s Bootcamp to Open DPAA Leadership Webinar on Developing Your Perfect Pitch, December 9

Sponsored by DPAA’s Women’s Empowerment Initiative (WE.DOOH). […]

dpaaglobal.com · Promoted content
Mon, Nov 10 at 12:11 AM

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What is factoring and why OOH companies don’t use it (Billboard Insider)

Factoring is the act of selling an account receivable at a discount to a third party which collects it. The advantage of factoring is that you get your money instantly for the receivable. There are three reasons why factoring isn’t widely used in the out of home business. […]

billboardinsider.com
Mon, Nov 10 at 12:10 AM

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Clear Channel Outdoor reported Q3 2025 revenue of $405.6M, up 8.1% YoY

America segment up 5.9% and Airports segment up 16.1% Expecting a strong Q4 2025. This quarter's results provide continued evidence that we are executing on our four-pillar growth strategy outlined at our recent Investor Day," said Scott Wells, Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. […]

investor.clearchannel.com
Sun, Nov 9 at 8:02 PM

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SignValue: Lamar is “well positioned if Clear Channel Outdoor chooses to shed assets” (Billboard Insider)

Nice to see national and airport revenues growing. Lamar has a $1 billion war chest and is well positioned if Clear Channel Outdoor chooses to shed assets. Capital spending totalled $50 million for the third quarter of 2025, with $25 million devoted to digital billboards. […]

billboardinsider.com
Sun, Nov 9 at 7:50 PM

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