3 retail media trends in 2024: Search holds its value, while competition heats up (EMARKETER)
by Meaghan Yuen. “In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start. […]
Mon, Sep 16 at 2:58 PM