Monday, January 30, 2023

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Infographic: Survey conducted by Universal McCann’s AdScience shows data-driven DOOH campaigns are more effective than standard DOOH ads (Awarion)

First announced in the IAB Turkey DOOH Webinar held in October 2022, the research conducted on 200 participants shows the power of dynamic creative in DOOH. Conducted with the support of Universal McCann’s AdScience team and commissioned by Awarion, the research used videos of actual campaigns as materials when asking the questions to sample. […]
Mon, Jan 30 at 12:29 AM

Sunday, January 29 Sun, Jan 29

Global wins pubic tender to retain outdoor advertising contract with Ireland’s largest public transport provider (AdWorld)

The contract, which was awarded towards the end of 2022, has already commenced and will run for a period of five years with an option for CIÉ to extend it for a further two years. Global will be responsible for managing and developing as well as marketing and selling the largest and most valuable portfolio of outdoor advertising assets in Ireland. […]
Sun, Jan 29 at 6:09 PM

Saturday, January 28 Sat, Jan 28

Friday, January 27 Fri, Jan 27

JCDecaux urges advertisers to embrace uncertainty and use DOOH advertising to succeed in 2023 (JCDecaux via Open Mic)

by Rajvi Kantaria. 2023 is the year of the rabbit, and according to Chinese astrology rabbits are kind, quick, patient, responsible, and skillful. These attributes are closely aligned to five digital out-of-home (DOOH) strategies we believe will help marketers embrace these uncertain times and maximize performance. […] · Promoted content
Fri, Jan 27 at 12:11 AM

Thursday, January 26 Thu, Jan 26

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