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Oudoor Lions: nine gold, 19 silver, 27 bronze. There were two Grands Prix awarded within the Outdoor Lions this year. The first went to KitKat for the ‘Phone Break’ campaign – ‘Crowd’, ‘Public Transport’, ‘Street’, VML, Prague – signalling the Czech Republic’s first Grand Prix. […]
By Amy Houston, Senior Reporter, The Drum. Outdoor Grand Prix: Winner: VML, Prague; Campaign: Crowd; Client: KitKat. Outdoor Grand Prix Winner: Paname 24, Paris/Auditoire, Paris/Double 2, Paris/OBO, Paris/Havas Paris/Havas Events, Paris; Campaign: Olympic Games opening ceremony, Paris 2024; Client: Paris 2024. […]
Anup Oommen. Proceedings at Cannes Lions 2025 began with a heartfelt keynote by Tor Myhren, VP of Marketing Communications, Apple, who sounded a call for human-driven creativity in the age of artificial intelligence (AI). “I’ve got good news and I’ve got bad news,” Myrhen said as he began the introductory keynote. […]
Prasad Sangameshwaran in collaboration with Harsh Kapadia, CCO, Grey India. This article explores how clever strategies, rather than hefty budgets, can drive engagement and build lasting connections with consumers. Corona, Sun Reserve, Grey: The very essence of Corona is deeply intertwined with the sun, beaches, and the outdoors. […]
The new data shows OOH advertising delivers the strongest audience ROI across major media, with CPMs outperforming TV, print, and most digital channels on value. It’s also effective. The research found OOH drives the highest consumer ad recall, across both printed and digital formats, beating out live and streaming TV, podcasts, radio, and online ads. […]
by Florian Rotberg. Orlando International Airport (MCO) has long been a pioneer in digital signage, earning its reputation as the digital flagship of U.S. airports. […]
LONDON--Global LED video display shipments reached 408,000 square meters and generated $1.3 billion in revenue in Q1 2025, marking year-over-year (YoY) growth of 6.2% and 4.3%, respectively, according to Omdia’s latest LED Video Displays Market Tracker. This growth was driven by rising adoption across cinema, education, and corporate environments. […]
by Florian Rotberg. Dealers were required to install large video walls, interactive touchscreen displays, digital configurators, and advanced signage systems – all of which add significant expense. However, with margins under strain, many retailers are now delaying digital upgrades, extending the use of existing signage systems, and scaling back on new installations. […]
Ellie Hilemn. Offering wholly managed services, LG ProActive360 will be available in Silver, Gold, and Platinum tiers. […]
Brent and his daughter Melissa run Porlier Outdoor Advertising company, which will soon approach 400 faces/flips in Missouri and Kansas. Brent says that lending markets have been good for Porlier and we talked about how to have a good banking relationship. Brent isn’t seeing a tight credit market. […]
Albertsons Companies, which operates over 2,200 grocery stores across the U.S., is launching its own in-store digital display network in partnership with Stratacache. The ... […]
by Florian Rotberg. At this year’s Infocomm, AI was just about everywhere – or at least, the term was. But beneath marketing slogans or big-picture visions, actual meaningful AI integration was harder to find. […]
by Florian Rotberg. InfoComm 2025 welcomed 30,998 attendees from 97 countries – slightly up from last year’s attendance of 30,271. International attendance dropped to 18% (2024: 23%). […]
BY KATHRYN LUNDSTROM: Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This year, companies need to prove that their ad businesses are working. […]
The program will feature: A keynote on market trends and drivers, highlighting AI’s role in enabling new digital signage applications. A fireplace chat with a top global digital signage integrator, providing insider insights. A panel discussion with software experts, exploring innovations and challenges. […]
