Wednesday, February 21, 2024

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Tuesday, February 20 Tue, Feb 20

Australia’s Out-of-Home industry revenue up 12.2% for 2023; DOOH up 64.5 % in Q4 2023 (Mediaweek)

Australian OOH trade body OMA has reported has reported an increase of 12.2 per cent on net media revenue for 2023, to $1,193.7 million. This number is up from an adjusted figure of $1,063.6 million for 2022. Q4 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up from $330.7 million for Q4 2022. […]

mediaweek.com.au
Tue, Feb 20 at 5:11 PM

Deutsche Telekom AG selects Philips Tableaux ePaper Series displays for its DOOH network

Amsterdam, February 2024: Deutsche Telekom has selected the Philips Tableaux ePaper Series as part of plans to extend and expand upon its digital out of home (DOOH) communications. In 2023, PPDS broke new ground for display technology, by becoming the world’s first leading display manufacturer to introduce full colour, large format, 16:9 ePaper digital signage. […]

PPDS
Tue, Feb 20 at 4:05 PM

DOOH ad tech firm Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

20th February 2024: Singapore – Moving Walls, a trailblazer in enterprise software within the adtech and mediatech sectors, has appointed Larry Kleist as its new Global Chief Revenue Officer. With an illustrious career spanning over 35 years in sales, Larry brings a wealth of experience and expertise to the forefront of Moving Walls' global operations. […]

Moving Walls · Promoted content
Tue, Feb 20 at 12:41 PM

How to manage your out-of-home leases: details are critical (Billboard Insider)

Jonathan Graviss. Success in real estate often hinges on the ability to identify and manage intricate details, such as zoning regulations, property boundaries, and contractual agreements. In our industry, where physical space and location are critical, a meticulous attention to detail ensures that the chosen sites comply with local regulations and meet the specific needs of advertisers. […]

billboardinsider.com
Tue, Feb 20 at 10:53 AM

Talon integrates with Out There 360 agency platform to develop and execute DOOH campaigns for luxury advertisers (Media Village)

Headquartered in Milan, Out There 360 has extensive experience in the luxury fashion space, including partnerships with several of the most prominent luxury brands. Talon will be fully integrated into Out There 360's North American strategy and planning process, maximizing OOH's impact and effectiveness for clients in this key region. […]

mediavillage.com · Promoted content
Tue, Feb 20 at 12:22 AM

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