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Many allege Indian OOH trade association never consulted them before endorsing Roadstar as a “unified media measurement tool” (Exchange4Media)

By Kanchan Srivsatava. Folliwing the announcement of the Roadstar pilot tests, some industry participants blamed the association for pushing a private company's software as a measurement currency without building consensus among the stakeholders. Some also wonder why the IOAA endorses a tool developed by a private firm a few years ago. […]
Tue, Jul 23 at 11:14 PM

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe (ExchangeWire)

Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. […]
Tue, Jul 23 at 8:11 PM

How Albertsons’ retail media business is incorporating AI, in-store tech and more

Peyton Bigora, Staff Reporter. In September, Albertsons Media Collective announced that the Interactive Advertising Bureau would assume the retail media standardization framework the grocer published last summer. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. […]
Tue, Jul 23 at 6:55 PM

Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating Out-of-Home media programs into an event sponsorship prospectus. […]
Tue, Jul 23 at 4:13 PM

DPAA Reveals Initial Speakers for Global Summit in NYC Taking Place October 15, 2025

Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers   NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. […]
Tue, Jul 23 at 10:28 AM

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