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UM’s campaign Guinness Brewery of Meteorology is the winner of JCDecaux’s inaugural Programmatic DOOH Campaign of the Year award

The campaign delivered winning results for increased sales and growth in brand association including a three-point growth in salience and a 17 per cent increase in brand power. Additionally, the campaign led to a 13 per cent increase in consumption year-on-year, and an 18 per cent boost in revenue during key winter months. […]
Thu, Feb 29 at 12:08 PM

In-store digital signage and retail media: a panel discussion from the Digital Signage Summit at ISE (Invidis)

From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima. How can the success of online retail media be transferred to in-store retail media? […]
Thu, Feb 29 at 12:02 PM

Billboard real estate: Eminent domain is the power of the government to take private property for public use (Billboard Insider)

Paul Wright, CEO, SignValue. Eminent domain, the power of the government to take private property for public use, can be a formidable force, particularly for billboard owners. When that condemnation letter arrives, it’s not just a piece of paper; it’s a harbinger of potential disruption to your business, your advertiser’s plans and both of your investments. […]
Thu, Feb 29 at 11:27 AM

The CEO of the firm behind the Times Square New Year countdown and brand LED takeovers shows us a “reverse of deepfake” involving Leonardo DiCaprio (AVInteractive)

Interview with Rafale Chang. Tiger Party is a company that is best known for managing the New Year's Eve countdown across a panoply of LED screens in Times Square, New York. The company has been running high-profile, creative Digital Out of Home campaigns for leading brands in the square for 15 years. […]
Thu, Feb 29 at 12:11 AM

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