Tuesday, April 16, 2024

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Monday, April 15 Mon, Apr 15

Political IRL Ads and Voter Influence

Political IRL Ads and Voter Influence Published: April 15, 2024 The latest report from Morning Consult and OAAA (Outdoor Advertising Association of America), "Influence of Out of Home Political Ads," reveals the remarkable impact of out-of-home (OOH) advertising on capturing voters’ attention during this most critical political season.  Let's take a look at the key findings: Political IRL ads are resonating more with voters this year! […]

Mon, Apr 15 at 2:30 PM

Media buyers want to change the perception of programmatic DOOH as “non-premium” inventory (BandT)

By Arvind Hickman. GroupM Nexus head of advance DOOH, James Lambert: “There’s always been that perception around non-premium inventory, and while I personally believe that all out of home screens are amazing, we are now seeing more and more of them become accessible, which is outstanding for advertisers.” GroupM ditched the term ‘programmatic’ and replaced it with advanced digital. […]

Mon, Apr 15 at 11:55 AM

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