Wednesday, April 24, 2024

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Tuesday, April 23 Tue, Apr 23

Saks launches its retail media network offering ad space on its website and in stores

NEW YORK--Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]

Tue, Apr 23 at 4:39 PM

Dylan Mabin’s departure may be a sign of challenges ahead for the OOH audience measurement trade body Geopath (Billboard Insider)

Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]
Tue, Apr 23 at 11:51 AM

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