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German OOH ad operator Ströer remains cautious due to uncertainties, rising costs and interest rates

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marketscreener.com
Thu, Mar 30 at 10:29 PM

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Digital signage software provider Creative Realities reports record revenue of $43.3 million in 2022

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), provider of digital signage and media solutions, has reported its financial results for the fourth quarter and fiscal year ended December 31, 2022. […]

Creative Realities, Inc.
Thu, Mar 30 at 10:27 PM

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“Large format billboards are growing faster than the rest of the market”; and other quotes from the 2023 OAAA/Geopath Show (Billboard Insider)

Lamar CEO Sean Reilly on healthy out of home numbers in spite of economic clouds: "If this is what a recession feels like, please sir may we have another. […]

billboardinsider.com
Thu, Mar 30 at 9:56 PM

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Women in Media: A Roundtable Discussion Part Two

Estimated reading time: 18 minutes We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey So let’s talk a little bit about the challenges we’ve faced in our careers as women in marketing throughout the years. […]

emcoutdoor.com
Thu, Mar 30 at 10:43 AM

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Zurich Politicians Vote To Reduce, Limit DOOH Displays In That City, Citing Environmental Concerns (16:9)

Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount ... […]

sixteen-nine.net
Thu, Mar 30 at 10:41 AM

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Chasing A Niche: French Firm Dematerializes Local Gov’t Legal Notices Using Screens (16:9)

I always advise smaller companies looking to get a foothold in the digital signage industry to be “the people” who do something in particular ... […]

sixteen-nine.net
Thu, Mar 30 at 9:53 AM

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Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools (16:9)

Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for ... […]

sixteen-nine.net
Thu, Mar 30 at 9:08 AM

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Sharp to release a 42-inch monochrome “ePoster” digital paper display using E Ink technology

E Ink and Sharp Collaborate to Bring ePaper Digital “Posters” to Market Digital ePaper Displays Achieve a Power Consumption of 0 W*1 During Use to Revolutionize the Dissemination of Information in the Carbon-Neutral Era  BILLERICA, Mass. – E Ink Holdings Inc. […]

E Ink
Wed, Mar 29 at 10:31 PM

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Full list of winners of the 81st OBIE Awards for creative excellence

20th Century Studios for "Avatar: The Way of Water" Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, Tenn., March 28, 2023 /PRNewswire/ -- OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN. […]

OAAA
Wed, Mar 29 at 10:28 PM

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JCDecaux wins a competitive tender for Adelaide (AAL) and Parafield Airports, replacing oOh!media (AdNews)

oOh!media held the contract for 20 years but did not take part in the pitch. JCDecaux has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts. The tender win comes off the back of JCDecaux’s competitive tender win for Perth Airport earlier this year. […]

adnews.com.au
Wed, Mar 29 at 10:06 PM

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OAAA’s Anna Bager sums up the year and outlines five ways to propel OOH advertising forward (OAAA)

Together we are stronger, and together we can activate in 5 critical ways that will propel us forward. All of these elements are equally important and inter-dependent. The first is creativity. […]

oaaa.org
Wed, Mar 29 at 9:09 PM

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German EV charging network will use Broadsign platform to power DOOH screens at its stations (ExchangeWire)

As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is using the Broadsign platform to manage advertising operations across its network. Numbat operates one of Europe’s most sustainable EV charging solutions, which began rolling out in the parking lots of supermarkets in Germany in January. […]

exchangewire.com · Promoted content
Wed, Mar 29 at 9:08 PM

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OAAA and Geopath Present 2023 OOH Local Case Study Award Winners

WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. […]

OAAA
Wed, Mar 29 at 7:26 PM

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South Africa’s Trina Marketing makes its in-store DOOH network inventory available for programmatic buying via Adform’s Supply Side Platform (Media Update)

Before the integration, Trina's In-Store DOOH inventory was only available to advertisers via direct deals. This new selling model for DOOH inventory is powered by Adform's Supply Side Platform and Caroda's Content Delivery Platform. […]

mediaupdate.co.za
Wed, Mar 29 at 4:14 PM

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The first programmatic anamorphic 3D DOOH campaign in Turkey: L’Oreal Elseve (Awarion)

L’Oreal has launched a high-impact DOOH campaign for its Elseve line featuring an anamorphic, 3D-like ad on large units in Istanbul, Turkey this week. Awarion CreativeLab produced the creative for this campaign. It was the first of its kind campaign in Turkey using programmatic channels. […]

awarion.com
Wed, Mar 29 at 2:37 PM

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