Friday, April 12, 2024

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AdXcelerant Hires Rob O’Rourke to Lead Sales for Cutting-Edge Digital Out of Home Advertising Network

Experienced SVP Bolsters Company Efforts to Deliver Successful, Targeted Client-Centric DOOH Advertising to Consumers   LITTLETON, CO; APRIL, 2024 AdXcelerant, a leader in providing Digital Advertising solutions for 17 years, is pleased to announce the hire of Rob O’Rourke to be the company’s Senior Vice President of Sales for its Digital Out of Home (DOOH) and Connected Television (CTV) product, AdXact. […]
Fri, Apr 12 at 3:43 PM

New Zealand’s OOH trade body releases campaign delivery verification standard

OOHMAA, in collaboration with representatives from the media agency market (Out of Home Buyers Committee) and a Steering Committee, made up of subject matter experts from OOHMAA members, has developed a Verification Standard that will provide transparency of Digital Out of Home (DOOH) campaign delivery and contribute to a strategic pillar for the sector, making the DOOH channel easier to understand and transact. […]

Fri, Apr 12 at 11:52 AM

Thursday, April 11 Thu, Apr 11

Canadian OOH ad operator Astral renews long-standing contract with Montreal public transit division STM (Bell Media)

Astral, has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years. […]
Thu, Apr 11 at 12:23 PM

Omdia report names Samsung Electronics the top-selling digital signage manufacturer for the 15th consecutive year (AVInteractive)

The Omdia Q4 2023 Public Display Report reveals that Samsung sold more than two million LCD and LED units last year – a company record – to account for 33% of the global signage market. The company’s growth has been fuelled by the expansion of microLED range The Wall with the addition of products such as The Wall All-in-One and The Wall for Virtual Production . […]
Thu, Apr 11 at 12:16 PM

Events Scheduled at Retail Technology Show – April 24-25, 2024 in London (Retail Innovation Hub)

For the first time, RTS will be offering up a London Store Tour, exclusively for brands and retailers attending the show. Taking place on Tuesday 23rd April, the day before the event opens its doors, retailers can sign up to join a limited number of exclusive tours, allowing them to experience first hand London’s best physical retail. […]
Thu, Apr 11 at 12:00 PM

DoohClick’s Mark Bracey:‘ We liberate OOH firms from tedious reporting and admin burdens’ (Media4Growth)

Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […] · Promoted content
Thu, Apr 11 at 10:48 AM

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