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John Carroll of Nard's Entertainment gives an exclusive interview to Commercial Integrator, reflecting on key AV trends in commercial spaces. The post Nard’s Entertainment’s John Carroll on AV Trends in Commercial Spaces appeared first on Commercial Integrator. […]
PATTISON adopts Broadsign's tech stack, optimizing digital signage for new revenue and brand campaign bookings. The post PATTISON Enhances DOOH Campaigns with Broadsign appeared first on Commercial Integrator. […]
by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]
OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics' analysis showed that those exposed to the ads were 79% more likely to download the app. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
Questex, the industry events company behind Digital Signage Experience (DSE), has started marketing the 2024 versions set for early December in Las Vegas, announcing ... […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
Through the collaboration with Hanwha Vision, SAVI now offers integrators advanced security and video surveillance solutions for commercial installations. The post SAVI and Hanwha Vision Enter Into Strategic Partnership appeared first on Commercial Integrator. […]
Over 250 Samsung LED displays were installed throughout training rooms, lounges, meeting areas and gathering spaces at the Los Angeles facility. The post Samsung Powers Up Los Angeles Chargers’ New Practice Facility appeared first on Commercial Integrator. […]
$46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. […]
Billboard Insider’s Take: JC Decaux has published a self-commissioned study documenting what a good neighbor it is. Billboard Insider has attached the press release at the end of this article. Billboard Insider is all for businesses being good stewards and good neighbors. […]
Let’s show consideration and support for those in our industry who choose not to consume alcohol at trade shows and business events. The post A Healthy Approach to Trade Shows and Industry Events appeared first on Commercial Integrator. […]
Perry Cooper, Legal Reporter. Outfront Media LLC failed to convince the Massachusetts high court Monday to let it off the hook for nearly $200,000 in property taxes on 14 publicly owned billboards it manages in Boston. […]
The Shenzhen LED manufacturer Ocolour seems to specialize in somewhat unconventional products – both in shape and where they go. I see lots of ... […]
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – ... […]
