Raw Feed & Search

Programmatic DOOH is at the same crossroads online advertising was a decade ago; Standardisation and measurement are needed (Billboard Insider)

By David Burrick, Intersection, Chief Strategy Officer. Over the last eight years, I’ve experienced a similar arc with programmatic advertising in the out-of-home (OOH) ecosystem. I watched platforms like PlaceExchange (originally incubated at Intersection) and Vistar evolve into major revenue drivers for OOH publishers. […]

billboardinsider.com
Mon, Apr 21 at 10:28 PM

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Fuel Retailer DOOH Network GSTV Has New Private Equity Owners (16:9)

Fuel retailer-focused DOOH network GSTV has changed owners, with MidOcean Partners picking up control from another PE firm, Rockbridge Growth Equity, which will hag ... […]

sixteen-nine.net
Mon, Apr 21 at 10:25 PM

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PPDS & E Ink unveil next generation Philips ePaper displays (Channel Life)

By Kaleah Salmon. PPDS and E Ink have announced plans for a new generation of larger full colour Philips Tableaux ePaper displays. The announcement was made during Touch Taiwan at the Taipei Nangang Exhibition Centre, which is considered Taiwan's largest annual technology exhibition. […]

channellife.com.au
Mon, Apr 21 at 9:47 PM

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A look inside Albertsons’ retail media network (MyTotalRetail)

Total Retail's Editor-in-Chief Joe Keenan interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. […]

mytotalretail.com
Mon, Apr 21 at 9:43 PM

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Ads that direct shoppers in-store, and other ways Meta is going after retail media budgets (Adweek)

The tech giant is racing against other social platforms, DSPs, and CTV players. By Kathryn Lundstrom. The tech giant has been quietly adding new tools, updating old ones, and sharing more data with retailers in the last year, eight retail media sources told ADWEEK. […]

adweek.com
Mon, Apr 21 at 9:37 PM

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OOH ad sales: How to collect past-due payments (Billboard Insider)

Rachel Anderson, Meadow Outdoor. I always start with the assumption that maybe the customer simply missed the invoice, or that payment is on the way. So, I send a friendly reminder email. […]

billboardinsider.com
Mon, Apr 21 at 4:59 PM

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Shenzhen’s CEOLED Display Makes Pitch For A 55-Inch Transparent OLED Kiosk (16:9)

The Shenzhen specialty firm CEOLED Display has made its main focus the hard slog of pushing pricey transparent OLED displays in a variety of ... […]

sixteen-nine.net
Mon, Apr 21 at 9:21 AM

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Smartify Media Named 2025 Startup of the Year by The Advertising Club of New York

Miami, FL – April 17, 2025 — Smartify Media (“Smartify”) has been named the 2025 Startup of the Year by The Advertising Club of New York in recognition of its national leadership in the emerging programmatic digital-out-home sector. The esteemed award, established in 1959, celebrates trailblazers and changemakers across the marketing, media, and advertising industries. […]

Smartify Media
Mon, Apr 21 at 12:10 AM

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External media players vs. SoC displays for digital signage: which one to choose?

Jordan Feil. If you’re planning a digital signage rollout, you’ll face this question sooner than you think: external media player or system-on-chip display? It sounds like a technical decision, but let’s be real, it’s a strategic one. […]

jordanfeil.com
Mon, Apr 21 at 12:10 AM

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OAAA’s OOH Media Conference May 5-7, 2025 in Boston, MA

OAAA + Geopath Members - $1,974; Advertisers, Media Buyers + Agencies - $1,310; Non-Members - $3,999; Award Show Only - $425. […]

ooh2025.com · Promoted content
Sun, Apr 20 at 10:57 PM

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OOH ad sales: How not to lose advertisers when you increase the rates (Billboard Insider)

Lisa & Dan Nausley. Rate increases: they happen. Let’s face it, they’re part of business. […]

billboardinsider.com
Fri, Apr 18 at 5:54 PM

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Smartify and Samsung help Figurella connect with the community via DOOH screens

By Debbie Williams. Small business owners are the original entrepreneurs - the risk-takers who turn dreams into reality with dedication, creativity, and innovation. In the world of Figurella entrepreneur Chiara Migani, passion meets purpose every day. […]

blog.smartifymedia.com
Fri, Apr 18 at 12:17 AM

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Blip’s take: How to measure billboard ad effectiveness (Blip Billboards)

Cost Per Thousand Impressions (CPM): Measures the cost to reach 1,000 viewers. Formula: (Ad Spend ÷ Impressions) × 1,000. Lower CPM means better value for audience reach. […]

blipbillboards.com · Promoted content
Fri, Apr 18 at 12:10 AM

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How Pro AV Is Trying To Navigate All The Tariffs Uncertainty: AVIXA Experts (16:9)

The pro AV trade association AVIXA has a market intelligence team that steadily looks at the U.S. and global business from key angles like ... […]

sixteen-nine.net
Thu, Apr 17 at 8:08 PM

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Samsung has the largest installed base of SoC digital signs in the world (Invidis)

With over 1,300 partners in Europe, Samsung’s Tizen is one of the most successful digital signage ecosystems. Last week, more than 180 partners attended the Tizen Partner Conference in Rome. Rome wasn’t built in a day, and neither was Samsung’s now very successful SoC platform SSSP/Tizen. […]

invidis.com
Thu, Apr 17 at 7:56 PM

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