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Out of Home Advertising Association of America (OAAA) reports that Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion. This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. […]
To get a sense of the sheer scale of the LED display manufacturing ecosystem in China – and the many, many companies who only ... […]
Editor of ATM Marketplace Bradley Cooper interviewed Ann Kaplan, founder of iFinance. Silicon Valley Bank and Signature Bank, recently collapsed and were taken over by the FDIC. It all began when SVB announced it needed to raise a significant amount of money during an investors call, which caused depositors to flock to the bank to withdraw billions of dollars in cash. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, announced two material updates for shareholders ahead of its anticipated earnings call scheduled for Thursday, March 30, 2023 at 9:00am EST. 1. Status Of Special Committee’s Consideration of Offer from Pegasus Capital Advisors, L.P. […]
Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. ("CCOH") (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry. Wells succeeds Sean Reilly, CEO of Lamar Advertising Company, as chairman of the OAAA's board. […]
We are attracted to the outdoor advertising market due to a number of factors, including high regulatory barriers to building new billboards in some states, growing demand, low maintenance capital expenditures for static billboards, low cost per impression for customers, and the potential opportunity to employ more capital in existing assets at reasonable returns in the form of perpetual easements and digital conversions. […]
This is an interesting application that pairs a smart phone app with a color e-paper transit information display, enabling people with vision issues to ... […]
April 17 Session on Cross Border Learnings to Open POSSIBLE Conference in Miami NEW YORK – March 28, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers for its LATAM DOOH event to be held in Miami on April 17 at 4pm at the Fontainebleau Hotel. […]
Finnish OOH audience measurement provider Hypercell and Canadian group Mobilytics are joining forces, to provide real-time OOH analytics and retargeting capabilities. Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]
The Philips display brand and the people who sell it have tightened their ties and profile with the hottest team in Formula One auto ... […]
When you start to get into the technical weeds on emerging display technology, you learn all kinds of mind-wobbling things – like R&D work ... […]
By adopting advanced technological tools, including the Broadsign platform, they were able to simplify their workflows and increase digital concession sales by integrating their back-end sales system, Vista, through API. Furthermore, Megaplex gained dynamic capabilities that previously weren’t available, allowing them to innovate and further elevate the movie-going experience in their theatres. […]
David passed away on Saturday, March 25th after a 16-month battle with an aggressive form of brain cancer. He passed peacefully, surrounded by his family, and is survived by his sisters, Debbie and Lisa, daughter, Amanda, son and MediaVue co-founder, Erik, and grandson, Ronan. David grew up in Berlin, Connecticut, where he attended Berlin High. […]
Brad Adgate, Independent Media Consultant. Out-of-home advertising will continue to be strong in 2023, reaching $9 billion in revenue, a 6% increase. Leading the growth will be digital OOH and the continued breakthroughs in programmatic that attracts national advertisers. […]
Sad news out of New England: the founder and CEO of the media play-out hardware and software services company MediaVue Systems has passed away. ... […]
