Programmatic DOOH is at the same crossroads online advertising was a decade ago; Standardisation and measurement are needed (Billboard Insider)
By David Burrick, Intersection, Chief Strategy Officer. Over the last eight years, I’ve experienced a similar arc with programmatic advertising in the out-of-home (OOH) ecosystem. I watched platforms like PlaceExchange (originally incubated at Intersection) and Vistar evolve into major revenue drivers for OOH publishers. […]
Mon, Apr 21 at 10:28 PM