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Saks launches its retail media network offering ad space on its website and in stores

NEW YORK--Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]

Saks
Tue, Apr 23 at 4:39 PM

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Barbara Barry to Head Up Sports Division at SNA Displays

NEW YORK—SNA Displays has hired Barbara Barry to lead its sports division. […]

dpaaglobal.com
Tue, Apr 23 at 3:56 PM

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Yet another Geopath President steps down amid the battle for OOH ad currency standards (MediaPost)

by Joe Mandese. Days before the out-of-home ad industry is scheduled to hold its annual meeting, the head of the industry's primary audience measurement service Geopath -- Dylan Mabin -- has stepped down as president. […]

mediapost.com
Tue, Apr 23 at 3:11 PM

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Ohio Case Shows Sign Codes Still Subject to Strict Scrutiny (Billboard Insider)

Michael Galasso, Partner, Robbins,Kelly, Patterson & Tucker. I’d like to call your attention to a recent Sixth Circuit court opinion impacting out of home. In Norton v St Bernard we argued that a local sign code was different from Austin in that this code layered content based exceptions on top of the content-neutral on/off-premise classification. […]

billboardinsider.com
Tue, Apr 23 at 2:35 PM

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Obsession with ‘closing the loop” is driving marketers towards retail media

By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop. […]

Editorial
Tue, Apr 23 at 2:31 PM

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AVIXA to hold first InfoComm América Latina show October 22-24 in Mexico City

México City, México. April 22, 2024. – AVIXA (the Audiovisual and Integrated Experience Association) is launching the professional audiovisual trade show InfoComm América Latina. […]

AVIXA · Promoted content
Tue, Apr 23 at 2:28 PM

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Dylan Mabin’s departure may be a sign of challenges ahead for the OOH audience measurement firm Geopath (Billboard Insider)

Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]

billboardinsider.com
Tue, Apr 23 at 11:51 AM

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JCDecaux-owned VIOOH makes its Beijing Metro DOOH inventory available for programmatic buying (ExchangeWire)

With this launch, VIOOH now offers prDOOH across the metro audiences of China's top two metro systems, Shanghai Metro and Beijing Metro. Beijing Top Result Metro manages media resources for the nine metro lines in Beijing across a total of 249 stations, with 8.15 million daily passenger flows. […]

exchangewire.com
Tue, Apr 23 at 11:50 AM

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Registration Now Open For Commercial Integrator Expo In Denver This Fall (16:9)

Registration has now opened up for Commercial Integrator Expo 2024, the pro AV-centric trade show that started co-locating last year with CEDIA Expo, a ... […]

sixteen-nine.net
Tue, Apr 23 at 11:03 AM

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Bose Professional Expands U.S. Operations with New Sales Model

Bose Professional unveils new U.S. sales org with in-house and independent sales teams, plus a new, service-oriented website. The post Bose Professional Expands U.S. […]

commercialintegrator.com
Tue, Apr 23 at 10:30 AM

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AVI Systems Expands Velocity Solutions

AVI Systems expands its Velocity solutions to include unified collaboration and digital media for all industries. The post AVI Systems Expands Velocity Solutions appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Apr 23 at 9:47 AM

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GPO Display Q&A on a Project-Based Approach to Videowall Installs

Sean Driscoll of GPO Display speaks on "the GPO Difference" and how it ensures successful installations for integrators and clients alike. The post GPO Display Q&A on a Project-Based Approach to Videowall Installs appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Apr 23 at 9:05 AM

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League Of Her Own Softball Tournament Raising Funds Supporting Women In AV/IT’s Efforts (16:9)

This looks like fun for pro AV people living in the US northeast – a softball tournament on Long Island next month built thematically ... […]

sixteen-nine.net
Tue, Apr 23 at 8:42 AM

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InfoComm Announces LATAM Version, Set For Oct. 22-24 In Mexico City

A big cohort of Mexican pro AV and digital signage people were likely making the InfoComms cycling annually between Vegas and Orlando part of ... […]

sixteen-nine.net
Tue, Apr 23 at 8:23 AM

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Ross Video Boosts Real-Time Graphics Capabilities Via Bannister Lake Acquisition

The live video production technology company Ross Video has an agreement to acquire another Canadian company, Bannister Lake Software (BL Soft). Ottawa-based Ross Video is ... […]

sixteen-nine.net
Tue, Apr 23 at 7:55 AM

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