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How to avoid junk research, and here’s a list of quality sources of digital signage/AV industry reports (16:9)

Guest Post: Alan Brawn. Most “research” reporting companies do not publish their methodologies. Much of what we encounter in so-called “research” is nothing more than a Google search (mostly out of cubicle farms in the far east) and a compilation of published information (secondary research) put in an attractive report format masked as primary research. […]

sixteen-nine.net
Sun, Jan 26 at 7:40 PM

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OOH agency Talon hires senior executives (LBBonline)

Global CEO, Sue Frogley, appointed in June 2024, recently announced new hires, including: Andy Stevens, global chief product officer – Andy joins from Clear Channel, where he most recently served as chief data officer for Europe, overseeing the company’s data strategy and rollout of its audience data tool, RADAR, and programmatic platform, LaunchPAD. […]

lbbonline.com
Fri, Jan 24 at 7:40 PM

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Company At Center Of Messy Walgreens Digital Chiller Deal Now Calling Itself CoolerX, And Touting (Of Course) AI (16:9)

A couple of US business publications have had stories up in recent days looking at the mess that has become the attempt to turn ... […]

sixteen-nine.net
Fri, Jan 24 at 3:46 PM

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Tech-Driven Stress Pod At Retirement Home Helps Patients, Staff Get Calm And Then Carry On

LA-based Red Dot Digital Media, Wallboard, and the playout hardware companies Bluefin and BrightSign have teamed up on what seems like a very unique ... […]

sixteen-nine.net
Fri, Jan 24 at 9:09 AM

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Future Displays: How i5LED’s CEO Is Disrupting The LED Industry, Again (16:9)

This is a digest summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]

sixteen-nine.net
Fri, Jan 24 at 7:30 AM

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OOH ad sales paradox: slow down so you can close faster (Billboard Insider)

Lisa & Dan Nausley. A prospect contacts you, and they say they’re really interested in OOH advertising. hey are giving off all of the right “buying signals”. […]

billboardinsider.com
Fri, Jan 24 at 12:10 AM

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Three arenas of competition that affect the digital signage market: advertising, AI software and e-commerce (DS Federation)

By Alan C. Brawn. Most “research” in digital signage field is questionable, if not inaccurate and misleading.  If a company listens to the wrong voices they will make the wrong choices. […]

digitalsignagefederation.org
Thu, Jan 23 at 6:34 PM

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JCDecaux recaps six programmatic DOOH campaigns that ran in 2024 (OpenMic)

By Mark Halliday, Director Of Programmatic, JCDecaux. For the third year in a row, members of the JCDecaux UK programmatic team have selected their standout campaigns of the year. This year’s highlights include always-on campaigns from Boots and TUI, new programmatic DOOH adopters Ramsbury Spirits and Regatta, and innovative creative-first strategies from The Ivy Collection and Eurostar. […]

thedrum.com · Promoted content
Thu, Jan 23 at 5:53 PM

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New and returning business forums at ISE 2025 in Barcelona (Invidis)

by Antonia Hamberger. With these two business forums, ISE 2025 will offer a program that supports investments in the AV sector as well as cross-continental collaboration. Here are the highlights of this year’s Investor Forum and European Latin American AV Forum. […]

invidis.com
Thu, Jan 23 at 5:45 PM

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Sharp gets rid of NEC branding at ISE 2025 (Invidis)

by Florian Rotberg. At ISE 2025, Sharp will present itself completely in red for the first time; the NEC blue is now history. This heralds the final phase on the company’s path to becoming a wholly owned Sharp entity. […]

invidis.com
Thu, Jan 23 at 5:42 PM

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What to expect at ISE 2025: AI, e-paper and digital signage software will take centre stage (Invidis)

by Antonia Hamberger.  We can definitely expect: Hardware such as digital signage displays with on-device AI, e-paper displays in new size dimensions, more experiments to integrate generative AI in CMS software platforms, and lots of hype around MicroLED. It will also be interesting to see what has happened in terms of sustainability or whether the focus has completely shifted to AI. […]

invidis.com
Thu, Jan 23 at 5:37 PM

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German Firm Longshine To Demo Color E-Paper Menu Boards At ISE (16:9)

In my meeting with E Ink last fall in Hsinchu, Taiwan, the company clearly indicated that digital signage was seen as a next big ... […]

sixteen-nine.net
Thu, Jan 23 at 10:20 AM

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Screenly Launches AlignCentral Hardware-Agnostic Toolset For Workplace Communications

The CMS software firm Screenly started out hanging its digital business hat on the proposition that it could make digital signage happen on low-cost, ... […]

sixteen-nine.net
Thu, Jan 23 at 9:15 AM

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Creative Shop Instronic Spins Out Business Unit To License Premium Video Archive

This happened a few months back, but it just caught my attention this morning: the Spanish creative technology studio Instronic – which is up ... […]

sixteen-nine.net
Thu, Jan 23 at 9:02 AM

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Murals, Props And Sync’d LED Lighting Mashed Up To Promote Champagne On LA & NYC Storefronts (16:9)

The NYC media solutions company Inwindow Outdoor was known in earlier days for street-level storescapes that mixed rear projection on empty shop windows with ... […]

sixteen-nine.net
Thu, Jan 23 at 8:28 AM

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