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Paul Skeldon. Retail media has exploded into the retail mainstream in 2024, dominating headlines and balance sheets alike. With retailers looking to generate extra revenues, it makes sense to use all that rich first party data that they have. […]
By Kimeko McCoy. As it currently stands, there’s no standard way to measure across all 200-plus of these networks. Agency execs say measurement reporting is being held together with gum and duct tape. […]
By Amy Johnson Llb Finance Reporter. It appears that Retailers have had a “disastrous” Christmas as footfall on the high street was 5.3% lower than 23 December 2023 amid the increased cost-of-living crisis. On Monday retailers were expecting to see high sales, but footfall plummeted by 28.5% across all destinations, according to MRI Software. […]
Comcast Smart Solutions has partnered with Rivalry Tech and LetzChat to expand its digital signage presence in healthcare, hospitality, QSR and sports venue sectors, according to a press release. The partnership will leverage Rivalry Tech self-service ordering technology and LetzChat AI-powered language translation technology, expanding Comcast Smart Solutions' digital signage ecosystem. […]
To all our wonderful readers, may this holiday season bring you joy, warmth, and a world of happiness. As the year draws to a close, we hope you find moments to cherish with loved ones, reflect on wonderful memories, and look forward to a bright and prosperous New Year. Happy Holidays to you and yours. […]
Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]
The program will enhance store operations and guest experience with the accelerated installation of the VusionGroup suite of solutions in over 166 stores by the end of 2025. […]
In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a kidney. His dad just informed me today that they finally have a donor. […]
Julia Romero. Las Vegas fifth-grader wins holiday billboard artwork contest LAS VEGAS (KLAS) – A Las Vegas fifth-grade student will now get the ultimate spot to show off their artistic talent and creativity. Jayceon Cruz of Gene Ward Elementary School was selected as the winner of Clark County’s Winter Billboard Artwork contest. […]
Here’s a breakdown of out-of-home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in movie theaters. […]
Unfortunate news out of the UK, with the northern England touch technology manufacturer Zytronic making it known that is looking at selling the company ... […]
Walmart and Publicis Groupe went on spending sprees, for one. By Kathryn Lundstrom. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. […]
Anders Olin, CEO of Zetadisplay. This year, we’ve made significant strides in consolidating operations across markets and building a unified, multinational organization. The acquisitions of Peakmedia in Austria, late 2023, and Beyond Digital Solutions in the UK, spring 2024, have enhanced our presence in Europe and enriched our teams with valuable expertise. […]
A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an organization? Andy would love to hear from you. […]
We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort ... […]
