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2024: the year in retail media (Internet Retailing)

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internetretailing.net
Tue, Dec 24 at 5:06 PM

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Measurement is what retail media network experts are asking for this holiday season (DIGIDAY)

By Kimeko McCoy. As it currently stands, there’s no standard way to measure across all 200-plus of these networks. Agency execs say measurement reporting is being held together with gum and duct tape. […]

digiday.com
Tue, Dec 24 at 5:00 PM

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Season’s Greetings!

To all our wonderful readers, may this holiday season bring you joy, warmth, and a world of happiness. As the year draws to a close, we hope you find moments to cherish with loved ones, reflect on wonderful memories, and look forward to a bright and prosperous New Year. Happy Holidays to you and yours. […]

Editorial
Tue, Dec 24 at 4:51 PM

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Second edition of Asia’s digital display show DDX Asia will take place February 20-21 in Mumbai, India

Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]

ddxasia.events
Mon, Dec 23 at 6:44 PM

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Vusion Group to deploy its digital signage and inventory management tech in all of The Fresh Market’s 166 stores in the US

The program will enhance store operations and guest experience with the accelerated installation of the VusionGroup suite of solutions in over 166 stores by the end of 2025. […]

VusionGroup
Mon, Dec 23 at 6:43 PM

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A billboard ad helped a child get a kidney (Billboard Insider)

In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a kidney. His dad just informed me today that they finally have a donor. […]

billboardinsider.com
Mon, Dec 23 at 6:00 PM

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Las Vegas fifth-grader wins holiday billboard artwork contest (AOL)

Julia Romero. Las Vegas fifth-grader wins holiday billboard artwork contest LAS VEGAS (KLAS) – A Las Vegas fifth-grade student will now get the ultimate spot to show off their artistic talent and creativity. Jayceon Cruz of Gene Ward Elementary School was selected as the winner of Clark County’s Winter Billboard Artwork contest. […]

aol.com
Mon, Dec 23 at 12:10 AM

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Valuations of public out-of-home advertising companies as of December 2024 (Billboard Insider)

Here’s a breakdown of out-of-home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in movie theaters. […]

billboardinsider.com
Sun, Dec 22 at 7:08 PM

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UK Touch Tech Manufacturer Needs To Sell Or Wind Down As Sales Have Stalled (16:9)

Unfortunate news out of the UK, with the northern England touch technology manufacturer Zytronic making it known that is looking at selling the company ... […]

sixteen-nine.net
Sun, Dec 22 at 7:04 PM

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4 most important retail media deals of 2024 (Adweek)

Walmart and Publicis Groupe went on spending sprees, for one. By Kathryn Lundstrom. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. […]

adweek.com
Sun, Dec 22 at 6:49 PM

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Europe’s digital signage integrator ZetaDisplay in 2024: growth and integration of recent acquisitions (Invidis)

Anders Olin, CEO of Zetadisplay. This year, we’ve made significant strides in consolidating operations across markets and building a unified, multinational organization. The acquisitions of Peakmedia in Austria, late 2023, and Beyond Digital Solutions in the UK, spring 2024, have enhanced our presence in Europe and enriched our teams with valuable expertise. […]

invidis.com
Fri, Dec 20 at 7:28 PM

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Updated: The list of US outdoor advertising associations by state (Billboard Insider)

A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an organization? Andy would love to hear from you. […]

billboardinsider.com
Fri, Dec 20 at 7:20 PM

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One Of The Bigger Outdoor LED Displays In Germany Just Went Up, Attached To A High Rise With Velcro (16:9)

We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort ... […]

sixteen-nine.net
Fri, Dec 20 at 8:00 AM

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Criteo’s view of retail media trends heading into 2025 (MarTech)

Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “There has been an absolute rise [in retail media] and our goal is to make sure we’re helping to connect the ecosystem. It’s cumbersome to work with multiple retailers one-by-one so we are trying to enable capabilities to work across not only multiple, but to do it globally and at scale. […]

martech.org · Promoted content
Fri, Dec 20 at 12:14 AM

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OOH and DOOH Christmas ad campaigns in Ireland by major brands (Adworld)

Aaron Poole, marketing executive, PML Group. Powered by LIVEPOSTER, Rockshore's campaign features a real-time countdown and pub location callouts displayed on digital screens, ensuring the brand stays top of mind as we approach one of the most refreshing days of the year. […]

adworld.ie · Promoted content
Fri, Dec 20 at 12:10 AM

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