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Were there any doubts about whether Poppulo had its attention back on the digital signage market, the company that many industry lifers will know ... […]
The LA-based LED display company QST LED has started marketing and shipping an interesting digitally-wrapped podium meant for things like live events, retail demos ... […]
GroupM to Host Member Event NEW YORK – March 3, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today that its Member Town Hall will be held on March 12 at GroupM Headquarters in New York City. […]
If I wrote about all the version releases of CMS software platforms readers would greet all that with as much as enthusiasm as a ... […]
75Media, the UK’s fastest-growing roadside media operator, has secured a seven-figure investment from Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), to help cement its position as a tech-driven leader in the outdoor advertising industry. The investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful outdoor advertising campaigns. […]
Like the data earlier in the day from Omdia, new insights from Counterpoint Research are about TVs and not professional displays, but are nonetheless ... […]
There’s good reason to think OLED is never really going to be a mainstream option for pro display networks because of its relatively high ... […]
There are several factors that contribute to billboard costs, the biggest is the wind load for the location, in most areas the code wind load is 115 MPH, however, in southern FL (Miami) it is 175 MPH the same sign there will cost about twice as much as in the 115 MPH areas. Other coastal areas range around 150 MPH. The second factor is the jobsite itself. […]
[3rd March, 2025] – DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, is strengthening its footprint in South Africa with the onboarding of Innovocean, the exclusive media partner for Cape Town’s iconic V&A Waterfront. […]
Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces to your total billboard faces. Billboard management software from Apparatix, Billboard Planet or SignDash will calculate and display this at a glance. […]
Here’s an interesting video bankrolled by Samsung’s UK operation that digs into the why and the outcome of deploying some 3,500 smart displays across ... […]
by Florian Rotberg. For the full year, Zeta Display generated sales of 54.5 million euros, 42 percent of which were recurring. Zeta Display has gone through the sometimes painful process in recent quarters. […]
Woody estimates that he has built more than 10,500 (and counting) signs in his career, as the primary owner of the Sign Company. In late 2023, he sold the Sign Company to Trent Lindmark who rebranded to Lindmark Steel, and transitioned Woody to the Director of Organic Growth within the Lindmark Companies, where he mentors and shares his vast knowledge and experience. […]
by Florian Rotberg. The expansion of the shareholder base to include a non-Swedish investor for the first time also shows Vertiseit’s ambitions to become even more international. […]
I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had in the billboard business have been from wood pole signs. I have found that advertisers don’t care what the sign is made of as long as it doesn’t look run down. […]
