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This is a shortened version of a story from the Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
The Out-of-Home (OOH) industry in Australia has reported a 8.07% growth in net media revenue for 2024, reaching $1,301.8 million, up from an adjusted $1,204.6 million in 2023*, according to the Outdoor Media Association. The industry recorded $393.8 million in net media revenue for Q4 2024, a 6.6% year-on-year increase from $369.5 million in Q4 2023*. […]
Who knows what displays will look like well into the future, but what we all see today is pretty much what we’re all going ... […]
New research from Omdia projects that shipments of microLED displays will grow to 34.6 million units by 2031, but that number will still represent ... […]
In three weeks, this year’s first Digital Signage Summit will come to ISE in Barcelona, presenting discussions around AI, Workspace, Cyber Security, and Managed Services. Here is all the information on the program, speakers, and tickets. […]
by Florian Rotberg. Anyone driving through Reykjavik can hardly miss the hundreds of roadside DooH screens. Reykjavik is one of the smallest European capitals, but is at the forefront when it comes to DooH. […]
This is an example of how digital OOH ads can go viral. Typo or not. The buzz on this has everyone talking about. […]
Looks to Billboard Insider like T-Mobile just bought a server to power the digital screens at T-Mobile’s 2,000 retail locations but more importantly, to power the ad platform which T-mobile is marketing to advertisers. We remain skeptical that an advertising business owned by a mobile phone company will thrive. […]
Randy Kilgore, CRO, Reveal Mobile. OOH, or Out-of-Home advertising, has been a tried-and-tested method of reaching consumers for decades. Billboards, posters, and other physical advertisements have long been staples in the marketing world. […]
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This is a Swatch store in Milan with an interesting approach to LED displays embedded into the walls and between a series of product ... […]
When multi-billion dollar, way over the top mega-projects like sports stadiums are announced, it is entirely reasonable to wonder if they’ll ever go beyond ... […]
UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint ... […]
by John Still. What the industry thinks… Ann Tarasewicz, CEO, Axis: I believe the OOH/DOOH landscape will be reshaped by advancements in three key areas: AI-driven personalisation, programmatic efficiency, and real-time interactivity. AI will enable advertisers to craft hyper-targeted, contextually relevant content, tailored to audiences on the go. […]
by Arielle Feger. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. […]
