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A billboard ad helped a child get a kidney

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billboardinsider.com
Mon, Dec 23 at 6:00 PM

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Valuations of public out-of-home advertising companies as of December 2024 (Billboard Insider)

Here’s a breakdown of out-of-home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in movie theaters. […]

billboardinsider.com
Sun, Dec 22 at 7:08 PM

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UK Touch Tech Manufacturer Needs To Sell Or Wind Down As Sales Have Stalled (16:9)

Unfortunate news out of the UK, with the northern England touch technology manufacturer Zytronic making it known that is looking at selling the company ... […]

sixteen-nine.net
Sun, Dec 22 at 7:04 PM

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4 most important retail media deals of 2024 (Adweek)

Walmart and Publicis Groupe went on spending sprees, for one. By Kathryn Lundstrom. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. […]

adweek.com
Sun, Dec 22 at 6:49 PM

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Europe’s digital signage integrator ZetaDisplay in 2024: growth and integration of recent acquisitions (Invidis)

Anders Olin, CEO of Zetadisplay. This year, we’ve made significant strides in consolidating operations across markets and building a unified, multinational organization. The acquisitions of Peakmedia in Austria, late 2023, and Beyond Digital Solutions in the UK, spring 2024, have enhanced our presence in Europe and enriched our teams with valuable expertise. […]

invidis.com
Fri, Dec 20 at 7:28 PM

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Updated: The list of US outdoor advertising associations by state (Billboard Insider)

A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an organization? Andy would love to hear from you. […]

billboardinsider.com
Fri, Dec 20 at 7:20 PM

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One Of The Bigger Outdoor LED Displays In Germany Just Went Up, Attached To A High Rise With Velcro (16:9)

We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort ... […]

sixteen-nine.net
Fri, Dec 20 at 8:00 AM

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Criteo’s view of retail media trends heading into 2025 (MarTech)

Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “There has been an absolute rise [in retail media] and our goal is to make sure we’re helping to connect the ecosystem. It’s cumbersome to work with multiple retailers one-by-one so we are trying to enable capabilities to work across not only multiple, but to do it globally and at scale. […]

martech.org · Promoted content
Fri, Dec 20 at 12:14 AM

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OOH and DOOH Christmas ad campaigns in Ireland by major brands (Adworld)

Aaron Poole, marketing executive, PML Group. Powered by LIVEPOSTER, Rockshore's campaign features a real-time countdown and pub location callouts displayed on digital screens, ensuring the brand stays top of mind as we approach one of the most refreshing days of the year. […]

adworld.ie · Promoted content
Fri, Dec 20 at 12:10 AM

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Pro AV Industry Growth Continues to Slow Through Fall 2024: AVIXA (16:9)

The global Pro AV industry has been decelerating in late 2024, with both October and November posting some of the year’s lowest growth figures, ... […]

sixteen-nine.net
Thu, Dec 19 at 7:25 PM

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Retail media trends for 2025 (ANA SmartBrief)

By Mike Driehorst. Retail media networks* have progressed from the “new channel” phase a few years ago to the trendy phase to becoming an integral part of today’s marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. […]

smartbrief.com
Thu, Dec 19 at 6:55 PM

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Albertsons retail media pioneer leaves for Uber (Grocery Dive)

Peyton Bigora Staff Reporter. The grocer named an interim head following the departure of Kristi Argyilan, who led Albertsons Media Collective since its inception four years ago. Albertsons’ top retail media executive Kristi Argyilan has departed and is now serving as Uber’s global head of advertising, according to an email from Albertsons to Grocery Dive. […]

grocerydive.com
Thu, Dec 19 at 6:51 PM

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ISE 2025 conference agenda February 4-6 (rAVe Pubs)

Clara Mello. For the first time, ISE introduces flexible ticketing options, including the new Content Day Pass, providing daily access to ISE Summits and Track Sessions at no extra cost. Spanning the first three days of the event, these Track Sessions allow participants to attend a summit and drop into additional sessions, creating a more personalized learning experience. […]

ravepubs.com · Promoted content
Thu, Dec 19 at 6:50 PM

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Industry executives discuss digital signage trends, AI integration, and the rise of managed services (Videos, by Invidis)

During the Executive Lounge in Palm Springs, invidis content partner Dave Haynes grabbed the guests to talk to them about their businesses, but more importantly, what they see as the big digital signage trends and how they deal with everything that currently shakes up the industry: How are they integrating AI into their services? How do they see the demand for managed services? […]

invidis.com
Thu, Dec 19 at 5:33 PM

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Until the weed is legalized under federal law, outdoor advertising of it will remain limited (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. President Biden has signaled relaxation and even elimination of the regulation and inclusion of marijuana as a “controlled substance” under the CSA. President-elect Trump’s position on the issue is not so clear. […]

billboardinsider.com
Thu, Dec 19 at 5:26 PM

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