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At the recent DPAA Video Everywhere Summit in NYC, AdQuick's Head of Analytics, Ty Tinker, shared exciting data that underscores the rising influence of out-of-home (OOH) advertising within the media mix. […]
There is some sort of election today in the US, but the truly big one starts tomorrow as the Digital Signage Federation opens up ... […]
There are piles of interviews to write up and photos to sort through and edit from a bunch of recent travels to the US ... […]
This is an interesting video wall put together for the lobby of the renovated global headquarters of American Century Investments in Kansas City, by ... […]
The UK trade publication AV Magazine has what always looks a boozy, fun black tie and gown awards evening each fall, celebrating the best ... […]
The UK advertising industry is experiencing a robust recovery, with Q2 2024 spend reaching £10bn, a 13.4% increase, according to the Advertising Association/WARC Expenditure Report. The pick-up, which was 4 percentage points ahead of forecast, was largely driven by stronger than expected digital growth. […]
The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […]
Allan Breiland, research lead – Australia for On Device. Most OOH measurement strategies are post-campaign surveys, which question people on their travels (such as when they travelled, and how long for), in order to determine whether they had an “opportunity to see” an ad. […]
By Chris Pash. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%. Nicola Barnes, head of investment - iProspect, said “We are definitely observing a shift towards outdoor advertising among our clients, with more brands adopting innovative formats and prime locations. […]
LG Display’s ‘colour perception difference measurement method’ has been adopted as the international standard technical specification by the International Electrotechnical Commission (IEC). Differences in colour perception refer to the phenomenon where the same colour displayed on a screen is perceived differently by viewers, leading to colour distortion. […]
By Guy Campos. Juan Jose Vila, CSO of Equipson and Fantek, in Valencia, Spain, is appealing for aid after floods took many lives and left thousands homeless, and trapped without food, water and medicine. A leading supporter of Spanish and international AV trade associations is calling for aid, after his home city was struck by some of the most devastating floods the region has ever seen. […]
Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think there are some more updates out there, so take a look through. If you see a state that needs an update, please email Andy McDonald at amcdonald@oaaa.org or johnweller@billboardinsider.com. […]
Kevin Gephart. To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN. […]
Samsung has lit up a big new LED display in home city’s Seoul’s iconic Myeongdong shopping district, wrapping around the facade of the high-end ... […]
The finalists have been sorted across a pile of diverse categories for the 2025 Global Digital Signage Awards, which will be handed out a ... […]
