by Florian Rotberg. The EU and India are edging closer to a landmark free trade agreement that could reshape global supply chains. For the fast‑growing digital signage market, reduced trade barriers promise new momentum on both sides. […]
by Florian Rotberg. The Micro RGB platform stands out due to its use of red, green and blue LEDs that are each smaller than 100 micrometers and capable of emitting light independently. This refined architecture allows for much more precise light control and ultimately leads to significantly improved color accuracy. […]
Univerus has acquired Capital Networks Limited, a long-established provider of digital signage and communication software serving municipalities, healthcare organizations, educational institutions, hospitality venues, and corporate environments across North America. […]
Out of home was the third most popular form of advertising for US law firms in 2024. Out home accounted for 20% of the $2.6 billion in US legal ad spending in 2024. We wonder if out of home will benefit in the future if an erosion in TV viewership leader to a shift of money from TV legal ads to out of home legal ads. […]
Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising to 58.0% in 2026. Global ad market growth is expected to accelerate to 9.1% next year (+1.0pp) to a total of $1.30trn equivalent to $150 per capita. A rise of 7.9% is predicted in 2027, with a market total of $1.40trn double that of the pandemic hit year of 2020. […]
The business community is mourning the sudden death of Nick Smith, chief executive of Birmingham-based Elonex. Smith led the company through a period of significant change and growth and was widely respected as a thoughtful, committed and principled leader. […]
Among legacy media, outdoor and cinema advertising has defied this downward trend, growing by 14.0% during the same period. It currently accounts for 4.1% of key market spend and is anticipated to maintain share through 2026. […]
Tom Kowalski, News10NBC. The ban on billboard advertising for cannabis dispensaries will take effect at the end of February. Additionally, dispensaries will no longer be able to advertise on vehicles. […]
By SignX's Muneef Khan. In advertising, trust isn’t a soft metric – it’s the currency that keeps the industry moving. Yet in digital out-of-home (DOOH) advertising, trust has been steadily devaluing. […]
Richard Hamlin, Partner, Hamlin | Cody. Be prepared to spend substantial attorney fees in support of a far from certain result. Whatever the individual states have done, marijuana is still illegal under federal law. […]
by Dave Haynes. Suppose you handled inside sales for a pro display manufacturer and a purchase order from a major university’s procurement team showed up in your email inbox for a six figure deal involving a couple of all-in-one LED displays. Happy days! […]
Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, Special Networking Reception with OUTFRONT, VIP Floor Tour NEW YORK – December 16, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today plans for its 2026 CES Curated Member Experience. […]
Andy Goodman, Age Advertising. One of the biggest advantages of city-owned property is long-term stability. Municipalities typically retain ownership of their assets, rather than selling or redeveloping them. […]
Troy Townsend, group CEO and co-founder of Zitcha. According to BCG, retailers can typically retain up to 90% of the revenue after minimal costs for ad serving, resources, and data. Serve the ad in-store on a digital screen, and the margin drops to around 50% due to capex and operational costs. […]
Ellie Hammonds. OOH has voluntarily restricted advertising for products high in sugar, fat or salt (HFSS) for almost a decade, so is exempt from the legislation and digital OOH (DOOH) is also untouched by LHF guidelines. In light of this, the new restrictions could present an opportunity for the medium, which is already well-versed in managing campaigns around LHF. […]
